Asking sincerely, and depressedly, why do you guys think those channels are so huge? What do young (?) women see in them?
I'm not a mother, but I was raised in an evangelical cult where the education of girls beyond a pretty basic level was heavily discouraged and early marriage was the norm. I left in my teens, but it took me a decade or so to 'catch up' and create an independent life for myself, including getting a degree and eventually a career in law. As far as I can tell, there are two types of these sahm channels:
1. The 'aspirational' kind focussed on having a beautiful home, attractive parents, perfect children, and material wealth. Videos focused on home decor, cleaning routines, Target/grocery hauls, etc. Think Myka Stauffer before the awful situation with the little boy Huxley. I think they were somewhat religious, but not super-pushy about it and they definitely saw YouTube as a business more than anything else.
I can see how this might be attractive because the women in these videos are very much projecting the image of having it all without sacrificing their own self-care. I always assumed that this would be the route Elle would end up going if she finally managed to get hitched. Unfortunately, she doesn't have the financial resources to create a channel/lifestyle that other women would want to emulate.
2. The tradwife channels that are sort of Duggar family-esque. Large families, homesteading, living off-grid, prepping, all that stuff. Generally more overtly religious. Older female children frequently helping to raise the younger ones, generally at the expense of their own education and social development. Heavily and overtly religious, and deeply conservative politically.
Elle seems to be gravitating more towards aspects of this, maybe out of necessity, although I
really can't see her with a whole haul of children. Given the way I grew up, I get why this is attractive to a certain type of woman – one that likes to think of herself as independent, but is not really cut out for the workplace. And if they were raised that way, as I was, then it's extremely difficult and scary to imagine any other kind of life.
I honestly wonder if Fishy made her get baptized or if they plan on having her baptized. They had a religious wedding ceremony after all. She never came off as religious to me either—nor antivaxx NOR politically conservative/libertarian—until she started seeing this man.
I always imagined her being religious in her version of 'European' style – a big cathedral ceremony, with a fancy backdrop for the photos, followed by a grand reception and a Mediterranean cruise. I don't think a basic conference room with a golf club buffet was quite what she had in mind...