Wouldn't the whole chocolate bar be plant based if it is vegan?Three plant based foods… in a chocolate bar? This has to go against advertising standards surely? The implication is that it’s 3 of your 5 a day when it absolutely isn’t. View attachment 817450
Referring to the almonds, hazelnuts and cashews I imagine.Three plant based foods… in a chocolate bar? This has to go against advertising standards surely? The implication is that it’s 3 of your 5 a day when it absolutely isn’t. View attachment 817450
but isn't it the implication that it is 2 of your 5 a day which is the issue?Wouldn't the whole chocolate bar be plant based if it is vegan?
The ASA does tend to be quite hard on this, like you can’t claim an alcoholic drink is low calorie.I fail to see how it implies that it is 3 of your 5 a day? The advice isn't that you eat 5 plant-based foods per day (which would include foods such as sugar, cocoa, oil, rice, and pasta among others), it is that you eat 5 portions of fruit and vegetables specifically. This label is referring to the recommendation of eating 30+ different types of plant based foods a week for a healthy gut. Although I can't speak for the validity of science behind this recommendation.
Yes, but that is because alcohol contains a lot of kcal per gram / ml and you can only make very restricted nutritional claims related to alcohol. Anyway, to me, the label on the chocolate does not in any way imply that a portion of it contains 3 servings of fruit or vegetables a day as it does not mention either of those things. But "implication" is open to interpretation by definitionThe ASA does tend to be quite hard on this, like you can’t claim an alcoholic drink is low calorie.
It’s doesn’t say that anywhere. As a layman consumer you would glance at that and think it means 3 of your 5 a day. I had no idea about the 30plants thingI fail to see how it implies that it is 3 of your 5 a day? The advice isn't that you eat 5 plant-based foods per day (which would include foods such as sugar, cocoa, oil, rice, and pasta among others), it is that you eat 5 portions of fruit and vegetables specifically. This label is referring to the recommendation of eating 30+ different types of plant based foods a week for a healthy gut. Although I can't speak for the validity of science behind this recommendation.
That was just a cursory example...Yes, but that is because alcohol contains a lot of kcal per gram / ml and you can only make very restricted nutritional claims related to alcohol. Anyway, to me, the label on the chocolate does not in any way imply that a portion of it contains 3 servings of fruit or vegetables a day as it does not mention either of those things. But "implication" is open to interpretation by definition
If someone eats a bar of chocolate hoping to achieve their 5 a day I'd say they fully deserve it, but that's a different topic
The thing is, people will. Food education in this country is terrible and DE is prying on that. I think it’s an awful thing to have on the packaging. It will make some people think they can eat more because it’s “healthy” when it isn’t. It’s still full of sugar.Let’s be honest - who in their right mind would think a chocolate bar contains 3 servings of fruit and vegetables?
I agree it’s misleading to label things as healthier alternatives when they are not - coconut sugar is not any healthier than regular sugar.
That was just a cursory example...
Like I said, it’s an at a glance analysi
I get that it’s just one example of many, but the claim that an alcoholic drink is low calorie would by definition be misleading and factually incorrect as alcohol is a high caloric density liquid. The claim that Ella’s chocolate contains 3 plant based foods is not intrinsically misleading as it does contain them. The visual presentation, however, is open to interpretation and personal judgement; I am open to the idea I may be overestimating how good nutritional education is in the UK (I live here but am not from here originally)That was just a cursory example...
Like I said, it’s an at a glance analysis, the implication would likely to be found by the ASA to be misleading.
It’s bad. Nutritional education here is minimal. I know people who would think it was healthy based on that.I get that it’s just one example of many, but the claim that an alcoholic drink is low calorie would by definition be misleading and factually incorrect as alcohol is a high caloric density liquid. The claim that Ella’s chocolate contains 3 plant based foods is not intrinsically misleading as it does contain them. The visual presentation, however, is open to interpretation and personal judgement; I am open to the idea I may be overestimating how good nutritional education is in the UK (I live here but am not from here originally)
Agree this brand is awful - I tried Ella’s almond butter cups or whatever and they were nauseatingly sweet
To be fair the different types of sugar might rot your teeth at different rates. Like the stickier the sugar, the more time it spends on the enamel, the more time the bacteria have to digest it so the more acid which demineralises the teeth is produced. So in a way some of the more syrupy new processed sugars (well not antibacterial honeys) might actually be worse. Not actual science, just vibing here.but isn't it the implication that it is 2 of your 5 a day which is the issue?
Slightly OT but either way I am sick of all of these plant based/ "healthy" products advertising as if somehow using honey/coconut sugar etc are better than white sugar, sugar is sugar in terms of how your body reacts
I'm sure I've seen somewhere that sticky carbs are bad for tooth health and humans teeth really declined when we started farming and eating grains.To be fair the different types of sugar might rot your teeth at different rates. Like the stickier the sugar, the more time it spends on the enamel, the more time the bacteria have to digest it so the more acid which demineralises the teeth is produced. So in a way some of the more syrupy new processed sugars (well not antibacterial honeys) might actually be worse. Not actual science, just vibing here.
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