Ella never references #ad in any of her posts and I think that’s probably why she shopped using her personal account and went back to the DE one - because the Advertising Standards Authority would’ve got in touch and told her she needed to reference ‘ad - own brand’ if advertising DE products on her personal rather than business account.Surely that Neptune reference needed an ‘ad’? Sounded like Neptune were paying for it.
Nonetheless, she continues to post other products like this and the symprove promo code every week or so without an ad declaration. Probably thinks she’s too high class to be categorised as an “influencer”