Deliciously Ella #3 Deliciously delusional and munchable Matt

[Meg78]

Ok my two predictions:

1) This trip to “see family” is bullshit and they’ve already bought a house in the midlands, it’s too odd that they’d take the week off from London the same week a “huge exclusive deal” lands in stores. It’s also suspicious that the bathroom is a horrific acid trip ala Matthew and that Ella herself is cooking dinner

2) Launching 60 products in 6 months….. will not end well. They do not own their own factory, they do not have the staffing level to cope with quality control and factory visits/compliance with externals, and now that we’ve withdrawn from the EU ingredients sourcing will be at its most difficult as well as with the most volatile pricing, with a cost of living crisis tightening everyone’s belts on top, what a perfect time to really ramp up the product range! At best waitrose is handling the logistics and they’ve just put their names to it, because otherwise this is a dumpster fire waiting to happen, especially with the sickly Victorian at the helm

 

[smirkingrevenge]

Ok my two predictions:

1) This trip to “see family” is bullshit and they’ve already bought a house in the midlands, it’s too odd that they’d take the week off from London the same week a “huge exclusive deal” lands in stores. It’s also suspicious that the bathroom is a horrific acid trip ala Matthew and that Ella herself is cooking dinner

2) Launching 60 products in 6 months….. will not end well. They do not own their own factory, they do not have the staffing level to cope with quality control and factory visits/compliance with externals, and now that we’ve withdrawn from the EU ingredients sourcing will be at its most difficult as well as with the most volatile pricing, with a cost of living crisis tightening everyone’s belts on top, what a perfect time to really ramp up the product range! At best waitrose is handling the logistics and they’ve just put their names to it, because otherwise this is a dumpster fire waiting to happen, especially with the sickly Victorian at the helm

They are staying in the same house they stayed at a few weeks ago. So it probably is some family home. Maybe they aren’t buying anything, just moving into one of the family properties or got the keys to use whenever they want to. I don’t see them ditching London completely, although they sure do not take advantage of living there.

 

[BringingReality]

60 products is such a gamble like

Ok my two predictions:

1) This trip to “see family” is bullshit and they’ve already bought a house in the midlands, it’s too odd that they’d take the week off from London the same week a “huge exclusive deal” lands in stores. It’s also suspicious that the bathroom is a horrific acid trip ala Matthew and that Ella herself is cooking dinner

2) Launching 60 products in 6 months….. will not end well. They do not own their own factory, they do not have the staffing level to cope with quality control and factory visits/compliance with externals, and now that we’ve withdrawn from the EU ingredients sourcing will be at its most difficult as well as with the most volatile pricing, with a cost of living crisis tightening everyone’s belts on top, what a perfect time to really ramp up the product range! At best waitrose is handling the logistics and they’ve just put their names to it, because otherwise this is a dumpster fire waiting to happen, especially with the sickly Victorian at the helm

I agree with you - 60 products in 6 months is a huge gamble. And by what she said, these products have no USP - biscuits, nut butters, soups? Matt wants to compete with the market leaders of the most basic foods on the shelves that exist - they must have made this business decision whilst under the influe(nza) of something lol.

 

[emm]

Exactly the only usp is that they are basically her merch, so outside of appealing to her fans there is no reason anyone would buy them

 

[tam]

Exactly the only usp is that they are basically her merch, so outside of appealing to her fans there is no reason anyone would buy them

They are also most likely more expensive too due to her branding and ingredients used.

 

[Dreier89]

“Amsterdam for 6hrs”…. Isn’t she preaching her veganism because of global warming and what not?

 

[Megatron1298]

Matthew her hero can guarantee he has no humour when it comes to business

 

[queenamber]

"Hated what we were doing" a year ago, yet I'm sure her stories were exactly the same last year? Toxic positivity BS.

 

[Meg78]

the lady doth protest too much

she’s absolutely reading here

 

[smirkingrevenge]

Her style or whatever this is, is worse and worse. Also who goes to a launch meeting dressed like she just dropped off her children at daycare?

 

[rottendaisies123]

Her style or whatever this is, is worse and worse. Also who goes to a launch meeting dressed like she just dropped off her children at daycare?

Do you have a screenshot of that by any chance? I must’ve missed her stories and the ‘dropped my kids off at daycare’ outfit sounds intriguing

 

[smirkingrevenge]

Do you have a screenshot of that by any chance? I must’ve missed her stories and the ‘dropped my kids off at daycare’ outfit sounds intriguing

It’s in her Amsterdam reel

 

[Walkthehemline]

A “dynamic, junior candidate”

 

[queenamber]

A “dynamic, junior candidate”

A "junior" candidate with two years of experience?

 

[emm]

A “dynamic, junior candidate”

"Junior" surely means basically no experience? I assume this just means extremely badly paid

 

[Walkthehemline]

"Junior" surely means basically no experience? I assume this just means extremely badly paid

Exactly. Tell me it’s badly paid without saying it’s badly paid

 

[emm]

Exactly. Tell me it’s badly paid without saying it’s badly paid

Needless to say she is not advertising the salary

 

[smirkingrevenge]

They want a content creator and a social media manager and in the first paragraph she says “executive” and then she says junior. Tell me you have no HR person without telling me…

 

[TheSilverFox]

They want a content creator and a social media manager and in the first paragraph she says “executive” and then she says junior. Tell me you have no HR person without telling me…

I've had a few marketing roles - 'executive' job in marketing often denote a junior role. A 'marketing exec' isn't an 'executive' in the way you're thinking of!

 

[Aardvark]

I've had a few marketing roles - 'executive' job in marketing often denote a junior role. A 'marketing exec' isn't an 'executive' in the way you're thinking of!

Was just going to say this, confusingly it’s the opposite way round to a lot of careers where exec means bottom of the pile.

She’s obviously got backing from Waitrose for all these products but the peak of nut butters was several years ago when brands like Pip and Nut were innovating (and still are). She’s going to struggle to get into more retailers. And I wonder what they are going to charge?