I didn't even realise M&S after several days finally issued a response yesterday. They've so been outplayed, even just saying social team makes them seem like they don't understand the internet.
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I doubt it was. Unsure how I feel bringing charity into it.
Just seen M&S's one and only response this morning too. They really have been outplayed. Aldi's PR are way more clever and quick. This has made M&S look like dinosaurs and it could have been such a good opportunity to bring the brand to the younger generations attention.
M&S are so obsessed with keeping 'everyone' happy and not offending or putting off any demographic, everything is watered down and spead evenly and it's killing the business, they desperately need to move with the times but they darent. This was a great opportunity, missed.
Aldi should have quit while ahead though... This is almost blackmail, it's publicly put M&S in a difficult position, but personally I don't agree with the legal action so (IMO) they've only got themselves to blame for the mess it's thrown up.
They will either need to accept or respond with a properly thought out statement now with big reasons set out to decline