Twitter has changed and this isn't even meant to be political but I blame Trump.
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I don't like M&S's response 
I think it's bland, wishy washy, it's non committal on the charity idea (which side steps the PR danger zone but doesn't agree to anything) Classic M&S!
It's also interesting they tell Aldi to 'use their own character'... if it's the character of the catapillar they don't want used (as stated in that tweet) then they need to extend the legal action to everyone using the catapillar character, not just aldi...
Come at me
I think it's bland, wishy washy, it's non committal on the charity idea (which side steps the PR danger zone but doesn't agree to anything) Classic M&S!
It's also interesting they tell Aldi to 'use their own character'... if it's the character of the catapillar they don't want used (as stated in that tweet) then they need to extend the legal action to everyone using the catapillar character, not just aldi...
Come at me
Ive never bought a caterpillar cake but I cant say Id be rushing to M&S if I did want to buy one. Im aware theyre sold and would probably just pick one up wherever.
I feel Aldi are going a bit OTT but there social media team have played a blinder and its brilliant!
M&S just need to stay in there own lane imo, anyone who was going to M&S to buy a Colin probably wouldnt even consider Aldi and vice versa.
I use both shops, probably equally tbh and find some of the Aldi stuff brilliant quality. Car park is always rammed with high end cars too.
I feel Aldi are going a bit OTT but there social media team have played a blinder and its brilliant!
M&S just need to stay in there own lane imo, anyone who was going to M&S to buy a Colin probably wouldnt even consider Aldi and vice versa.
I use both shops, probably equally tbh and find some of the Aldi stuff brilliant quality. Car park is always rammed with high end cars too.
Its exactly the response I'd have predicted from M&S. Dependable. Solid. Sticking to their guns.
I await Aldis takedown.
I await Aldis takedown.
I actually think it was disgusting of Aldi to leverage charity to get out of one of their millions of sub-par ripoffs coming back to bite them on the ass. They have made tons out of ripping off the intellectual property of supermarkets then undercutting them, now it seems they are adding PR blackmail. Gross.
I don't like M&S's response
I think it's bland, wishy washy, it's non committal on the charity idea (which side steps the PR danger zone but doesn't agree to anything) Classic M&S!
It's also interesting they tell Aldi to 'use their own character'... if it's the character of the catapillar they don't want used (as stated in that tweet) then they need to extend the legal action to everyone using the catapillar character, not just aldi...
Come at me
Asking them to use their own character is fair enough. It's an almost exact copy of their cake. It would be like if another cartoon studio decided to make a mouse character that looked exactly the same as Mickey. Disney would be well within their rights to go after them. They obviously couldn't sue Warner Bros over Daffy Duck and claim they were stealing the idea of Donald which is a much more suitable comparison to be made between Colin and the catterpillar cakes found in all the other supermarkets.
I don’t agree with M&S’ tweet 
If they want Aldi to use their own character why are they asking now all of a sudden? Caterpillar cakes ain’t that new, Aldi ‘ripping off’ other foods isn’t new if anything I’d say it’s part of their brand - and tbh neither is Kevin the carrot. If it’s about Aldi using the character I.e. the caterpillar why are M&S targeting Aldi when every supermarket has created their own caterpillar cake? Why isnt Tesco sueing Asda because THEIR caterpillar cakes look the same?
Again yes I realise it comes down to intellectual property and a majority of the caterpillar cakes are slightly different to Colin, but Sainsbury’s caterpillar cake is literally exactly the same as Colin down to the face, just like Cuthbert, and I haven’t seen one tweet saying ‘oi Sainsbo’s - back the duck off’
That said I do also think it’s sneaky of Aldi to use charity donation in this because I think they know it’ll get the public on side...
If they want Aldi to use their own character why are they asking now all of a sudden? Caterpillar cakes ain’t that new, Aldi ‘ripping off’ other foods isn’t new if anything I’d say it’s part of their brand - and tbh neither is Kevin the carrot. If it’s about Aldi using the character I.e. the caterpillar why are M&S targeting Aldi when every supermarket has created their own caterpillar cake? Why isnt Tesco sueing Asda because THEIR caterpillar cakes look the same?Again yes I realise it comes down to intellectual property and a majority of the caterpillar cakes are slightly different to Colin, but Sainsbury’s caterpillar cake is literally exactly the same as Colin down to the face, just like Cuthbert, and I haven’t seen one tweet saying ‘oi Sainsbo’s - back the duck off’
That said I do also think it’s sneaky of Aldi to use charity donation in this because I think they know it’ll get the public on side...
I think it's good as it's just a social media post and it's not going to explain their roadmap for this year and beyond for corporate responsibility.I don't like M&S's response
I think it's bland, wishy washy, it's non committal on the charity idea (which side steps the PR danger zone but doesn't agree to anything) Classic M&S!
Although I'd have tweaked it to change the "we just want you to" to be more of a light-hearted suggestion.
And I'm still loving the serious analysing of chocolate log cakes
Colin is 30 years old. 30!
Wow he's older than me
He wasn't nearly as dashing when he first came out
I'm too old *creaks to have had a caterpillar cake myself but I can't tell you the amount of times he's made an appearance at our parties when we didn't want to faff about with bakeriesWow he's older than me
Just a side note the M&S share price did peak on the 19th, slightly lower today at £1.56.
Didn't do them any harm then
Not so cocky now with their crying emoji reply
Completely agree. If anything, this move by Aldi has made me swing in favour of M&S who actually do a lot of promotions on behalf of cancer charities. This feels tacky and like Aldi are goading M&S into saying “no” so they can hit out with gotcha media. It’s quite crass to use charity as a pawn imo.
What was their response, I cannot see it? Thank you
It's bizarre because I work on the Railway and we have the opposite problem, a layer of lower management determined not to let anything change.
Meanwhile #TeamColinfromthestart
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