So aye... I thought Marion savour of small businesses made the choice to pull his collection from semichem because he couldn’t cope with the “fame” and so forth? Or is it going to be the other wax melts apart from his?
To be fair, it makes much more sense that AvaMay make the business decisions about AvaMay. I did think that had come across wrong at the time and attributed it to Melvins utter mutilation of the English language and so forth. Melv had something of his own lined up with Semi-Chem that was linked to his AvaMay collab. He said himself that he pulled the plug on whatever it was because he "
tit himself".
I like to imagine that Melv would have been making the rounds of some Semi Chem stores and having little sessions with the muffia who would've turned out to hear the saviour himself speak. Some low-brow equivalent of an author giving a wee talk about their latest book at Waterstones.
OMG - can you even imagine what that would've looked like? Melv discussing at length how he developed signing his own name into the "Mario" signature printed on all his collection. A live show on flair washing culminating in a demo of his special "patting in" technique for his skincare routine. The evening would end with everyone lining up to receive a sip of biscuit tea and the placing in the mouth of a salt n vinegar criss before sending folks on their way.