It reminds me of his excitement for Jo Malone bday gifts and him away to spend his 'birthday money' on more (as Hannah travelled to see him). Obviously he's desperate to keep up with the gram and thinks a JM candle will smell of enough wealth to cover up his actual situation, but to me it just screamed that Avamay are obviously not good enough for displaying for him, and I assume that he doesn't particularly rate them for fragrance that he needed so many JM and cheap TKMaxx finds. Like who spends so much time and money finding other room scent products when they could just be burning their own wax melt (as I believe candle was discontinued) of their fave scent, or know that there are a lot of other scent options available in candles from the company...seems like someone either cannot afford AMA himself, or isn't a fan of them other than to earn a commission. I bet that box is still full of the exact same packets that were there months ago!