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Job cuts and lay-offs at jewellery brand Chupi amid fall in sales
Brand founded by Chupi Sweetman has completed two rounds of redundancies since October 2022
More layoffs at Chupi. I didnt realise they have been loss making for a couple of years. Have theg ever turned a profit, I wonder?
Also reducing maternity leave benefits isnt very supportive of women's careers now Chupi is it!
Came here to post this! I think they turned a profit before covid but not in recent years? I do wonder if she regrets getting investors in now....Job cuts and lay-offs at jewellery brand Chupi amid fall in sales
Brand founded by Chupi Sweetman has completed two rounds of redundancies since October 2022www.irishtimes.com
More layoffs at Chupi. I didnt realise they have been loss making for a couple of years. Have theg ever turned a profit, I wonder?
Also reducing maternity leave benefits isnt very supportive of women's careers now Chupi is it!
They “retired” their gold plated and silver jewellery during/just after Covid which lost them half their customer base. Then they tried to rebrand as high luxury, which flopped because she’s selling poor quality jewellery at an enormous markup. Trying to compete with applebys etc but the quality was never there.
To say the loss is “planned” as they do in that article is typical Chupi - total waffle.
To say the loss is “planned” as they do in that article is typical Chupi - total waffle.
I uaed to worked in the finance team of a company that were in a similiar cycle to her...a few years into operation but needed to take on investors in order to expand. It is a very different industry but no company plans to make a loss so that is ridiculous.
From the article it looks like alot of Marketing / copy writer jobs as they're using AI now for them (!!)
I'm just baffled as to how they managed to raise €3.8 million of investment when they've had eye watering losses for the past 2 years at least.
That new flagship store is nothing but an ego trip for Chupi. I pass it a few times a week and there's not a sinner in there.
What makes me despair is the commentary on linkedin telling her how brave and inspiring she is after she posted about "the lows in business".
The only reason she had to post this was because it was made public in the media. If that story hadn't broken in the Times, she would have continued with her ridiculous optics of being a successful businesswoman while she haemorrhages cash and staff behind the scenes.
I hate this current sh*t of carefully curated posts about how successful she and her business is. She's not the only one at this - it's nauseating.
Business is tough, there are good days and there are days when you despair. Most people keep their heads down and just plough on but that's not aspirational enough for these chancers. They would really want to cop the f*ck on and grow up.
That new flagship store is nothing but an ego trip for Chupi. I pass it a few times a week and there's not a sinner in there.
What makes me despair is the commentary on linkedin telling her how brave and inspiring she is after she posted about "the lows in business".
The only reason she had to post this was because it was made public in the media. If that story hadn't broken in the Times, she would have continued with her ridiculous optics of being a successful businesswoman while she haemorrhages cash and staff behind the scenes.
I hate this current sh*t of carefully curated posts about how successful she and her business is. She's not the only one at this - it's nauseating.
Business is tough, there are good days and there are days when you despair. Most people keep their heads down and just plough on but that's not aspirational enough for these chancers. They would really want to cop the f*ck on and grow up.
Passing the empty store is actually depressing. It will hardly last the year?
I wonder did a lot of it go towards her elaborate house‘Planned’ losses of 2m???Great businesswoman. Unless she stuffed her pension or something with it. Her boss girl schitck always rots me.
Agree the front looks so empty it looks like an ad space..... And she has plans to go upstairs in that store for what I've no clue
I wonder would they do jewellary making courses or something?
Does everything have to be this deep emotive post? Banging on again about how magical and alt her upbringing was and how much she cherishes every waking moment with her sprog after a 4 year wait - every opportunity to drop in her IVF journey and how much she struggled 🫠 