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caz87

Active member
My engagement ring is from Chupi, i thinks it’s unique, not standard Solitaire on a gold band like every other person. not living in Ireland I love that I’ve a piece of home with me all the time. I think she is authentic in her personality online to be honest which sometimes comes off silly but hey too polished and it’s fake. I am very happy to support Irish women in business. I like her stuff on top of all this, so each to their own.

Saying all that her reels are awful
 
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SozBbz

VIP Member
You’re not wrong technically of course but what she is relying on is obviously her brand same as a Chanel bag isn’t worth €4k compared to other bags. Her brand has been pretty successful, I guess it’s for savvy shoppers to look behind marketing hype and some people don’t.
I understand branding but she is hardly Chanel.
You could make that argument if it was working for her, but it’s clearly not as she’s had to make multiple rounds of redundancies and roll back employee benefits.

Plus if I buy a Chanel bag, or a Rolex watch or jewellery from Cartier, I know I’ll be able to resell it in future for a good chunk of my original investment, if not more. There is no such brand equity in Chupi, the ring would be valued on its merits and given the fact she doesn’t even call out the colour or clarity of the stones and they don’t visually match, I can’t image it’s that good!

She’s way over valuing herself. There are very few brands that have that power and Chupi is not one of them. She’s not particularly known outside of Ireland.

I have bought a few bits from her over the years because while there was always a premium, it wasn’t wild like it is now. The rustic style was novel and unique, but now it’s a bit more dated and she’s only upping her prices.

Chanel have waitlists and Chupi have redundancies, says it all really.
 
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tippingpoint

VIP Member
I have been so cynical for a while about some of the stories. Who are these women buying themselves 5 grand rings because they got a new job or their boyfriend broke up with them?! Get a fucking haircut like the rest of us!
 
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Longjohnsilver

New member
Chupi is not truthful when talking about her business. She has a way less employees that she states. Her turnover is a way overstated look at the cro. She doesn't make it in Ireland she had no workshop. If you need something to be repaired it take weeks to get it done. She has to send it off to get it repaired. Lab grown diamonds are 30% cheaper the natural. She only uses 14k gold the prices she charges should be 18k gold with top class natural diamonds. If you were to resell her jewellery you would be lucky to get a third you paid for it. Her model of business is to hold no stock and when a piece is ordered on line she orders this abroad and you have to wait 6 to 8 weeks. If you look at her video of a ring in the new collection it is not polished on the inside and has broken prongs. She a marketing specialist not a jeweller and yes I have my years of jewellery experience. Chupi is over priced for the work and materials you are buying.i am very surprised that people spend so much on this quality of jewellery. The power of marketing
 
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Scrk1994

Well-known member
I think she's harmless tbh. I do like how she seems pretty thrifty, and wasn't involved in the #babyspon posts that seem to be rife these days.

She's an airy fairy by all accounts, but must be a canny business woman to get to where she is. Head hunted for topshop at a young age is no mean feat
 
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notsodumbblonde

Well-known member
She’s definitely not the worst. It’s nice to see a woman carve such a successful Irish business. I used to love her rings from images but I’ve heard they’re not half as nice in person and don’t look as expensive as they are, if that makes sense. I’d never wear what she wears nor do my house up like hers but I appreciate her aesthetic, it’s really unique and funky. Her clothes are mismatched but she works it. She’s not really comparable to anyone else I know on Insta and a refreshing change from the swipe up, Polished whitening, lip fillered hair extensioned huns.
 
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bellbells16

VIP Member
I really like the style of her jewellery but her prices have become ridiculous. Her 2 carat engagement ring was around €2,500-€2900 3 years ago but now the exact same ring is €6,700! That’s just madness!
 
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MizMix

Member
I've met her on numerous occasions and a good friend worked for her- she is genuinely lovely and treats her staff very well. It's not an act. She may be from a privileged background but she acknowledges this. I find her refreshing- she's so far removed from how I live my life and my own personality (I'm always stressed out lol!) so I enjoy following her and wish I could be more like her to be honest
 
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littlebananafairy

Well-known member
She puts me off the brand to be honest. I’d resent giving money to someone who is so snooty. She had a story recently about her kid having a jumper from Zara,” of all places”. Does she not realise how alienating that is for people who shop there but who might want to invest in her jewellery?
 
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Marjorie

Active member
The forever home-shall we mention the birkin??? So she states she got it pre-loved during Covid. That’s a massive lie because a preloved birkin in that colour and condition would be twice the price of retail. She’s a stinge for money so no way she bought above retail.
So Chupi took herself to Hermes and got offered her 10K birkin. But that tale doesn’t suit her brand does it :confused: I’m so over these fake ass girl bosses. Acting like they’re one of us-getting enormous financial aid and advice from the state when they start out and using female empowerment as nothing but a vehicle to keep them in elite wealth
 
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Reraciara

Chatty Member
Fuck me her post on ironing was condescending. How she got from not ironing your clothes to feminism is a huge jump

And FYI if you can afford to spend 10/20k on a handbag you can afford to get your clothes pressed or dry cleaned on a weekly basis.

Also if you have 50 employees and youve to micromanage them it says more about you than the person who commented on the ironing
 
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Aisleseat

Chatty Member
I'm just baffled as to how they managed to raise €3.8 million of investment when they've had eye watering losses for the past 2 years at least.
That new flagship store is nothing but an ego trip for Chupi. I pass it a few times a week and there's not a sinner in there.

What makes me despair is the commentary on linkedin telling her how brave and inspiring she is after she posted about "the lows in business".
The only reason she had to post this was because it was made public in the media. If that story hadn't broken in the Times, she would have continued with her ridiculous optics of being a successful businesswoman while she haemorrhages cash and staff behind the scenes.

I hate this current sh*t of carefully curated posts about how successful she and her business is. She's not the only one at this - it's nauseating.
Business is tough, there are good days and there are days when you despair. Most people keep their heads down and just plough on but that's not aspirational enough for these chancers. They would really want to cop the f*ck on and grow up.
 
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Bew369

Active member
She said on a recent story that she got 'very kind' (lol) offers to buy the Chupi business, but she said if she sold it, what would she do then? And that she wants to stay in the 'business of hope'. What on earth does that mean? It is super creepy and neo-liberal bs packaged in a sickly pink bow.

The most frustrating thing is that she sees herself as some kind of revolutionary, coming from a line of revolutionary women, and pink-washes everything. She thinks somehow she is making this huge feminist impact by selling overpriced jewellery to materialistic, basic women and their partners, and still pushes the sexist narrative that a man should buy a stupid expensive diamond engagement ring? But in reality, she was born into huge wealth with massive connections, and runs a bog standard jewellery business with completely overly inflated prices that are totally unaffordable, doesn't pay her workers well and doesn't have space for them to progress, while she makes millions and makes her not-so-cutesy corporate investors happy.
 
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Bew369

Active member
Wow! Some of the MANY bad reviews on Glassdoor:

Cons
Salary well below market rates Promises made during hiring never honoured Men are promoted much faster than women Workload is huge, overtime is necessary but not acknowledged Benefits are cut the second targets aren’t reached Toxic positivity No training Cult-like environment New roles constantly created at top level for external hires from big brand names, internal promotion is rare
Advice to Management
Give people a chance to do good work instead of overloading everyone with unrealistic deadlines Personal development is important and might stop the revolving door of great employees

Cons
Very poor salaries compared to industry standards and cost of living No professional development, no opportunities to grow within the company Internal promotion is extremely rare No pay rises and no transparency around pay No training and no budget for training Very poor communication and processes across departments, generally very disorganised ways of working Very poor, confusing and often contradictory communication from directors, directors often are not on the same page as each other Commitments and promises made by the company are frequently rowed back on or abandoned A culture of forced positivity where you do not feel able to raise flags about genuine issues or speak in any negative way about the company
Advice to Management
Structure, processes and communication throughout the entire company needs a lot of work. The company pats itself on the back a lot but in reality the salary package is really poor and benefits are the same as or worse than similar sized companies.

Cons
-Pay disparities between departments and no pay transparency available. -No pay review schedule in place or any transparency around pay review schedules. Pay increases seem to be ad-hoc and given to some not others. -Salaries are consistently below market rates. -Micro-management from C level team - lack of chain of command in place, C-Level team contact team members directly on daily tasks as opposed to going through managers first, sometimes out of office hours. -Very little time given to project management, requests for new work are frequent and disorganised. -Lack of project management leads to many departments working overtime, despite the fact that work/life balance and a 9-5 day is promoted externally. -Very few development opportunities or career progression within teams. The company appears to be more interested in hiring externally than developing their current team in order to take on more senior positions. -Benefits are changed without updates. -Due to the lack of any long term incentives, benefits or bonus schemes there is a culture of not rewarding innovation or hard work. -Poor communication from the top down - information is circulated on a need to know basis. -High attrition rates as a result of all of the above.
Advice to Management
More emphasis is needed on effective people management from the top down. The company has evolved into a post start up phase in its complexity and size, but the culture of underpaying staff because it is a great place to work no longer rings true. Leadership needs to decide if this is a small company that is a lovely place to work, or a big company that rewards and incentivises its employees appropriately and runs efficiently like a large corporation. Attempting to be both is not working.
 
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