Chupi Sweetman

[Here2watch]

I know lovely how ungorgeous of me, it’s just we are staying in our 5th air BnB castle of the month and it’s on a lake of course and I just get reminded how quickly life goes by, it wasn’t long ago I was growing up in a national park in the centre of Dublin (my mothers family used it as a house to write poetry and articles for newspapers you’ve probably never read)but that we called one of our homes and I just think how fantastically lucky I am to be covered in glitter and just raw dogging cocktail ingredients into expensive bags I understand not everyone can have vintage rings from 2009( my mother actually recently wrote a fantastic article on the plight of the poor in Dublin on a napkin in Burger King)so I’ve decided to do a fabulous, gorgeous, yummy sale- get 3% off this €700 coin necklace for Mother’s Day
Chupi

 

[Here2watch]

I’m sorry but this wan should have a much busier tattle, she’d wither you!! Paints a small bit of behind her bed gold and is in the front page of a magazine and this constantly aluding to how different and ‘bonkers’ she is because she wears dresses or her bed isn’t made??? Honestly she just screams privilege and this need to constantly come across as different and inspiring is embarrassing- ‘oh just wear the sparkles we only live and love once-I remember being in Paris this time four years ago and I was dying to wear sparkles’ or some BS it’s like girl chill you’re wearing a glitter top from A wear, you’re not changing the world

 

[SozBbz]

You’re not wrong technically of course but what she is relying on is obviously her brand same as a Chanel bag isn’t worth €4k compared to other bags. Her brand has been pretty successful, I guess it’s for savvy shoppers to look behind marketing hype and some people don’t.

I understand branding but she is hardly Chanel.
You could make that argument if it was working for her, but it’s clearly not as she’s had to make multiple rounds of redundancies and roll back employee benefits.

Plus if I buy a Chanel bag, or a Rolex watch or jewellery from Cartier, I know I’ll be able to resell it in future for a good chunk of my original investment, if not more. There is no such brand equity in Chupi, the ring would be valued on its merits and given the fact she doesn’t even call out the colour or clarity of the stones and they don’t visually match, I can’t image it’s that good!

She’s way over valuing herself. There are very few brands that have that power and Chupi is not one of them. She’s not particularly known outside of Ireland.

I have bought a few bits from her over the years because while there was always a premium, it wasn’t wild like it is now. The rustic style was novel and unique, but now it’s a bit more dated and she’s only upping her prices.

Chanel have waitlists and Chupi have redundancies, says it all really.

 

[Marjorie]

So word is that the lady who “found” the ring is a Wicklow friend of the mother!!!! An old neighbor. It’s been her daughter that “responded” on social media not the mother. We haven’t heard from the finder at all actually! And Chupi contacted rte to cover the story but they were busy with other stories so she sat on the “lost” ring for almost two months so as to get her free ad. I believe every word of this and am wondering why nobody has properly investigated the story as it’d unravel incredibly fast. Are there any journos I can talk to that would approach the contacts?!

 

[caz87]

My engagement ring is from Chupi, i thinks it’s unique, not standard Solitaire on a gold band like every other person. not living in Ireland I love that I’ve a piece of home with me all the time. I think she is authentic in her personality online to be honest which sometimes comes off silly but hey too polished and it’s fake. I am very happy to support Irish women in business. I like her stuff on top of all this, so each to their own.

Saying all that her reels are awful

 

[BashmentLady]

I find the stories posted around the jewellery to be absolute maudlin bollocks.

 

[tippingpoint]

I have been so cynical for a while about some of the stories. Who are these women buying themselves 5 grand rings because they got a new job or their boyfriend broke up with them?! Get a fucking haircut like the rest of us!

 

[Thegoodlife]

The 100,000 number also doesn't make sense because she doesn't only sell one ring design? It's shit like this which pisses me off about her. Maybe instead of concentrating on fake stories to get attention she should treat her staff better or look at why she's hemorrhaging money for investors.

Exactly and surely if she has a computer system recording sales she can type in the style of ring - there couldn’t be that many sold.

Also the story about it being found on the romantic windswept mountains of Oirland - would she be posting if it was found in a puddle in Tallaght

 

[Thegoodlife]

This is hilarious I have a little box of them put away upstairs, purely for memories.

I’m off now to stick a chain on them, open an insta account, write a few sob stories of how I found one beside a creek in county Wicklow, another I found in the hand of my dying grandmother who told me to take the coin and change lives with it.

I’ll be rich by this afternoon, thanks tattlers and goodbye

 

[Longjohnsilver]

Chupi is not truthful when talking about her business. She has a way less employees that she states. Her turnover is a way overstated look at the cro. She doesn't make it in Ireland she had no workshop. If you need something to be repaired it take weeks to get it done. She has to send it off to get it repaired. Lab grown diamonds are 30% cheaper the natural. She only uses 14k gold the prices she charges should be 18k gold with top class natural diamonds. If you were to resell her jewellery you would be lucky to get a third you paid for it. Her model of business is to hold no stock and when a piece is ordered on line she orders this abroad and you have to wait 6 to 8 weeks. If you look at her video of a ring in the new collection it is not polished on the inside and has broken prongs. She a marketing specialist not a jeweller and yes I have my years of jewellery experience. Chupi is over priced for the work and materials you are buying.i am very surprised that people spend so much on this quality of jewellery. The power of marketing

 

[Deinfluenced]

Chanel have waitlists and Chupi have redundancies, says it all really.

How scathing!

Suggestion for next thread title please!

 

[Marjorie]

This woman is nothing but A priveledged West Brit who thinks she’s doing Ireland a favour by setting up a shitty overpriced lab and grey Diamond business here. She’s availed if every tax break and IDA grant. Benefitted from our labour laws and business mentorship. Her brand wouldn’t last a wet day in the UK. A pure movie who thinks she’s above the Irish!!! How dare she cast judgement? And her making half her staff redundant and firing women going thru fertility treatments which she herself also did. She should go to London we’d be so so so lucky to have her off our shores. She had zero skills other than self promotion-doodling away then getting her subordinate dopey Irish to actually execute her oirish designs. Pure cultural appropriation get on the boat chupi

 

[Mooordgirl]

Indo article this morning - she sold 6/7 of that ring in total since it launch and the condition of the bow would make a recent purchase.

She's such a attention seeker and I'm glad she's being called out on it. The article also said the person who found it was told not to say anything by chupi....

I adore it when journalists go hard

 

[bellbells16]

I really like the style of her jewellery but her prices have become ridiculous. Her 2 carat engagement ring was around €2,500-€2900 3 years ago but now the exact same ring is €6,700! That’s just madness!

 

[kidneybeans]

Her mam should lay off Bambie Thug. It's the broadcaster's decision to boycott, not the artist who's probably under contract. And she keeps saying RTE is sponsored by Israeli company Moroccan oil - not true, the competition itself is. Fair enough to want to boycott, but 1) be fully informed and 2) don't punch down and lay the blame at the feet of a small artist.

 

[Scrk1994]

I think she's harmless tbh. I do like how she seems pretty thrifty, and wasn't involved in the #babyspon posts that seem to be rife these days.

She's an airy fairy by all accounts, but must be a canny business woman to get to where she is. Head hunted for topshop at a young age is no mean feat

 

[notsodumbblonde]

She’s definitely not the worst. It’s nice to see a woman carve such a successful Irish business. I used to love her rings from images but I’ve heard they’re not half as nice in person and don’t look as expensive as they are, if that makes sense. I’d never wear what she wears nor do my house up like hers but I appreciate her aesthetic, it’s really unique and funky. Her clothes are mismatched but she works it. She’s not really comparable to anyone else I know on Insta and a refreshing change from the swipe up, Polished whitening, lip fillered hair extensioned huns.

 

[Heidi88]

Job cuts and lay-offs at jewellery brand Chupi amid fall in sales

Brand founded by Chupi Sweetman has completed two rounds of redundancies since October 2022

www.irishtimes.com

More layoffs at Chupi. I didnt realise they have been loss making for a couple of years. Have theg ever turned a profit, I wonder?

Also reducing maternity leave benefits isnt very supportive of women's careers now Chupi is it!

 

[Deinfluenced]

Quite the dressing down in today’s Indo.

Just goes to show how easy it is to be a spoofer in the modern age.

Dublin jewellery designer takes aim at ‘cynical’ people after post ab…

archived 12 Apr 2024 03:38:24 UTC

archive.is

€7.5 rings in a cheapo paper box. Nothxbai.

 

[MizMix]

I've met her on numerous occasions and a good friend worked for her- she is genuinely lovely and treats her staff very well. It's not an act. She may be from a privileged background but she acknowledges this. I find her refreshing- she's so far removed from how I live my life and my own personality (I'm always stressed out lol!) so I enjoy following her and wish I could be more like her to be honest