Its the googly eyes and fake lashes for meWhat is with this face?? Is she 12 yo not over 30? Why she thinks she’s more interestingI would be embarrassed with these faces
Chase Amie
- Start date
-
- Tags
- Chase Amie Threads
- Status
New to Tattle Life? Click "Order Thread by Most Liked Posts" button below to get an idea of what the site is about:
Lmao the faces, GAH.It’s been pretty well-known that the rising Chanel prices don’t match the quality, but of course Amie will still buy them.
Yup - because she’s so lux and wants everyone to know it
She’s clearly out of ideas so what will she do going forward do you think...... she can only repeat something so many times before people get bored and move on.
How many times have we seen her say a bag is her favourite - only for her to sell it later? I can think of the Chloe Drew, Gucci Marmont, Gucci Disco, Chanel Boy, Chanel Deuville tote off the top of my head. This is a woman who is not super rich who had more than 100 high end bags (she had 79 in a video but she already sold numerous bags at that point). She is crazy.
Also - I hate to say it but Amie is so dressed up even WFH. The pandemic has changed formal dressing. I mean even celebrities and Hollywood stars are dressing down for Zoom calls, often appearing in sweat shirts and T shirts for virtual awards like the BAFTA and Golden Globes. And more than one woman showed up at the Oscars with no makeup and sneakers. And here Amie is all dressed up (makeup, heels, gowns) and no where to go. Lmao.
I love this channel!
There's another point I'd like to make. I've thought Amie to be some smart and wise investor. But 2 issues stick out that makes me doubt her decision making (besides the endless bags she buys). First, her house is awful as we all know (I think she'll have a hard time selling it - it has awful sloped ceilings and it's a new house!). Secondly, Amie did a youtube video on investment years ago and her investment advice is awful. She recommended a investment firm that was very basic and had horrible reviews online. Amie says she has her investment company invest her money and she doesn't pay much attention to it or something. I really don't think Amie is as smart as she tries to portray.
You’re absolutely right. The design of the house is a nightmare, no sensible person would ever consider buying a house with so many dead spaces. Her vlogs indicated as well that she hadn’t considered how difficult the slopes ceilings were to fit around furnishings etc until she’d moved in so shows zero due diligence pre purchase. Whether it’s the 1st or the 100th house you’ve seen, you don’t give up and settle for any house, the entirety of the house has to work for you.
I’m not familiar with the investment videos etc. but I know she/Dan try to be smart by buying properties through a company to save on capital gains tax but you have to wonder why so many others don’t do it?! I certainly don’t and I’m fine. You can tell Amie is very shallow and does zero research which probably points to her being lazy. She loves luxurious goods but doesn’t know her brands, their history, what influenced their creative directors and their visions etc - she just buys whatever she sees, not that she has the means to do so but she’s desperate to portray a certain level of wealth. She doesn’t even know how to pronounce brand names and bag models’ names correctly, which are fundamental if she’s genuinely passionate about the brand. I don’t know what her business model for IG is but it’s pretty tit from the lack of partnerships and stale/churned content. Everyone else is producing far better/more exciting content so i wouldn’t be surprised if current partners (farfetch etc) drop her soon due to failure to influence. She doesn’t have the same pull as other IGers and should just go back to her day job and work hard to afford the bags she keeps buying.
Last edited:
OK folks, I've decided to calculate the total cost of Amie's handbags (in US dollars, convert it to whatever currency you want). Suppose she had 100 luxury handbags throughout her life / youtube career (she said she had 79 in a youtube video with her selling a lot of her bags before already). If you average $3000 USD per bag (I'm just going roughly - Chanel bags cost way more and some are less - I'm not even going to calculate the Tory Burches), it's about $300,000 total. Suppose she sold about half of those and made some 50% of the cost back, it's about $150,000 total on handbags.
Amie spent way more than the 50,000 pounds or 20,000 pounds she said she spent on bags. She's not that rich and spends like a Kardashian. She spent literally more than enough to pay for 2 kids to go to college (state universities) on handbags. That's crazy.
I don't have kids but I'd like to. I don't think I could live with myself if I spent that much on bags and didn't have enough to pay for things like sports and music lessons, international travel and get my children to graduate college without debt. And even if you don't have kids, that is a huge sum of money you can invest in (I mean if you bought Tesla stocks now with it, you may be able to retire in a few years). No wonder Amie is always scrimping on her house and grovelling with obtuse online shopping companies for money.
Amie spent way more than the 50,000 pounds or 20,000 pounds she said she spent on bags. She's not that rich and spends like a Kardashian. She spent literally more than enough to pay for 2 kids to go to college (state universities) on handbags. That's crazy.
I don't have kids but I'd like to. I don't think I could live with myself if I spent that much on bags and didn't have enough to pay for things like sports and music lessons, international travel and get my children to graduate college without debt. And even if you don't have kids, that is a huge sum of money you can invest in (I mean if you bought Tesla stocks now with it, you may be able to retire in a few years). No wonder Amie is always scrimping on her house and grovelling with obtuse online shopping companies for money.
Last edited:
Amie’s spent at least £30k on Chanel bags alone, that alone is mind blowing and as all other IGers have been out for meals and drinks with friends as Britain gets back to normality, Amie’s page is (not surprisingly) empty. No friends, no life and no money to spend with a high likelihood that she’s eating extra value (bargain) meals from supermarkets - all for the sake of bankrolling future Chanel purchases. It’s pathetic, not to mention the need to buy followers via another giveaway to keep herself relevant. I think she’s the only IGer to have giveaways every 3-4 months. We all know why.
People can spend how they want to spend their money and there are probably some things each one of us spend on that other would consider frivolous. The problematic aspect, I think everyone touched on is that she posits herself as a luxury and lifestyle YouTuber that provides knowledge and insights so her viewers can make the best possible decision when it comes to luxury purchases. But all she does is buy the bag saying she love it, and then selling it a few weeks later. Plenty of luxury YouTuber sell their collections, but the ones that I like really think about why or why not they are buying or selling their bags and the wardrobe come with it, many of them keep for at months, if not years before selling their things.
If she wants a luxury brand partnership and sponsorship, this is a laughably bad way to go about it. Her channel makes zero business sense and someone can educate me on how YouTube monetisation works because I doubt she earns enough to justify 10k pounds purchases every week.
If she wants a luxury brand partnership and sponsorship, this is a laughably bad way to go about it. Her channel makes zero business sense and someone can educate me on how YouTube monetisation works because I doubt she earns enough to justify 10k pounds purchases every week.
I forgot to mention something I noticed which for me delegitimise her brand of being a fashion YouTuber is how much she let her husband sway her purchase decisions and style. Not saying partners shouldn't care what you wear and has no opinions but she literally based her wedding dress on how Dan wanted it, not to mention other purchases that she returned because he didn't like it. If you base your living around making fashion videos, you should be confident in your personal style. Dan doesn't seem to care a lot for clothing and fashion, so why is his opinion superced her's, who is an supposed expert.
Social Blade estimates her yearly earnings to be in the range of $3.1K-$49.3K. The amount YT pays varies from channel and category. Nevertheless, most influencers - unless their videos get a ton of views - make most of their income from sponsors/partnerships and affiliate links.
She's one of the most popular luxury bag channels, so she charges brands four figures to feature their products unless it's a company like Farfetch who can get away with just giving most influencers vouchers. She's not working with luxury brands but can still earn quite a bit from working with companies like Senreve, Samorga, Lilysilk, etc. These companies likely pay more than partnerships with actual luxury brands, who I doubt pay smaller influencers at all. The gifted bag is probably the payment itself.
Also I bet she's making a killing from affiliate links. If someone clicks on one of her links and makes a purchase, she gets a % of that sale. Usually it's 1-10% of the purchase. It's why she makes so many repetitive sale videos. She wants viewers to click on the links and make a purchase. Her website is almost exclusively sale round ups too. AFAIK she gets a cut if someone buy anything on the site after clicking on the link, it doesn't even have to be the specific product.
Her channel isn't huge but her audience, while small, is engaged and affluent. Many viewers are middle-middle upper class professional women who enjoy shopping/fashion and are more likely and able to buy her recommendations. That's more profitable than a channel that has 2x the views but viewers who don't buy anything.
edit: Her earnings (I'd guess low six figures a year) still don't "justify" her spending, but it's doable if she directs a lot of her income towards fashion. Everyone spends their money on different things and has different hobbies
We don't know what their finances are actually like.Amie and Dan seems more money/business conscious than other influencers, so hopefully they're not in debt and are investing. I've been over Amie for years, but don't actively dislike her; she's not hurting anyone, isn't rude to people or lying about anything egregious like Lailli Mirza or Elle Florence.
Last edited:
Ladies I haven’t watched Amie since the new house but I’m here to put my 2 cents in for the Korea blog and her life story:
Her mom is Korean, the dad is not in the picture - fine so mom was a big influence. She once mentioned how she grow up not well off, that once they even had to go to a second hand shop to buy basics because they had nothing. Then she also said that the reason her and Dan don’t travel is because she lived in like 5 different countries when a child??? Hmmm strange that this hasn’t been brought up more but ok. So she was both poor and also an expat child. Maybe the dad did something and they were suddenly left without money.
Also she has family who lives in the US, SoCal by the looks of it (and from her moms side probably). Girl! You cannot tell me that your Korean family from LA does not speak and eat Korean food! I live in SoCal, we are not Korean and I have a 5lbs jar of kimchi in my fridge! Tteokbokki, the rice sticks - my kids eat them for lunch, they are not some exotic food.
Also her staying in luxury hotels - her job was to market luxury hotels. She literally worked for a company who’s clients were luxury hotels. So I’m sure she got discounts to stay at such places.
Her mom is Korean, the dad is not in the picture - fine so mom was a big influence. She once mentioned how she grow up not well off, that once they even had to go to a second hand shop to buy basics because they had nothing. Then she also said that the reason her and Dan don’t travel is because she lived in like 5 different countries when a child??? Hmmm strange that this hasn’t been brought up more but ok. So she was both poor and also an expat child. Maybe the dad did something and they were suddenly left without money.
Also she has family who lives in the US, SoCal by the looks of it (and from her moms side probably). Girl! You cannot tell me that your Korean family from LA does not speak and eat Korean food! I live in SoCal, we are not Korean and I have a 5lbs jar of kimchi in my fridge! Tteokbokki, the rice sticks - my kids eat them for lunch, they are not some exotic food.
Also her staying in luxury hotels - her job was to market luxury hotels. She literally worked for a company who’s clients were luxury hotels. So I’m sure she got discounts to stay at such places.
This seems very random.. Seems like it should be #ad or #gifted but nothing.. 
Attachments
Now that you mention it... has she ever mentioned anything about her dad/father figure in her life?
no she hasn’t. don’t know if he’s not in the picture, or if he passed away. it’s not anyone’s business really- but whatever the case, clearly her (Korean) mum was a major influence in her life. and she seems to spend alot of time with her and is clearly very close to her- which is why I found it so offensive how she (over)reacted to Korean things, as if it’s super foreign to her.
it’s also very obvious (she even mentions it!) that her “style inspiration” is not derived from cultural interests (eg. art, film, a particular designer, costume period or cultural movement) - it’s literally as if she stalks (faux) rich instagram girls and her favourite retailers and buys 4 iterations from the same pic she’s currently obsessing over
Last edited:
Yes the affiliated links is what earns Chase Amie the money, which is what she wants. But she is taking a short-term and narrow view of her channel. If she wants to build interest in her life and her channel and build subscribers, she needs to do more than just luxury bags. She needs to do things like travel, eating out, fun things, or even mundane things like house cleaning and such, to build rapport with the audience. Right now, people see through her ruse and are put off by her endless consumerism.
I like seeing luxury travel and going out personally - because at the end of the day, youtube is a sort of escapism for me.
Yes it would be really good for her to expand further then luxury bags & I think it would be easy enough for her to do also. It would be fantastic if they (or even just her) got dressed up & went out to a nice dinner. She could talk about which bag she choose to use & why, along with a restaurant review.
It's unfortunate that she didn't do more with the decorating of the home, like make it a vlog type series documenting all the changes & such.
It's unfortunate that she didn't do more with the decorating of the home, like make it a vlog type series documenting all the changes & such.
Agree it’s up to the individual what they spend their money on, but to spend so much on bags and have little left for anything else is surely not how one should live. Surviving on meagre meals and cutting down on nice to haves for a few months in order to afford your FIRST ever Chanel bag is something we can perhaps relate to, but why is it so important to have so many Chanel bags and yet not have enough to furnish your house properly which is where you spend most of your time? The need to portray a lux life has just gone too far and I don’t believe people can relate to that or want that. I’m confused about what her channel is about. Is it about acquiring an infinite number of lux bags in pursuit of happiness?
Someone said that Amie had lived in different countries while growing up so less travel now for her. However - doesn’t she want to spend time with Dan and make wonderful memories of places they’ve visited together? It’s sad that he loses out just because she’s been there, done that.
Maybe she bought it herself, it’s a available to purchase at a chain of health food stores in the U.K..This seems very random.. Seems like it should be #ad or #gifted but nothing..
Last edited:
One IGer worth looking into is tessmontgomery. She may lack colour in her wardrobe and only has a few high end handbags and shoes that she uses over and over again but that’s the idea - making do with what you have in creating new looks. She went FT on IG after losing her job during covid and went from 25k followers to 250k in a year so she’s obviously done very well. She has ideas, and more importantly she set her followers a challenge - dividing your annual budget for shopping by 12 and buying only ONE item a month. It really took off and I really like as (I) it encourages more thought into purchases (buy what you love and not what you like), and (ii) it’s also good for sustainability.
- Status