Caroline O'Neill - DiggMama

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Transparent is exactly what she needs to be, with these “build partners” and “collab”.
What is she getting out of it and what are they getting out of it? Nobody could really trust what these people say about these products if they are getting the stuff for free or getting paid to promote it.
 
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This whole, fake down to earth chat - “The plumbers/electrician/Bassetts are all connecting with each other because I wouldn’t have a clue where to start” 🙄🙄🙄 not many people really know these things so it’s hardly unique. You’re definitely cute enough to bag the big freebies and collabs mind you.
 
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How does HMRC view all these gifts, are they to be declared as income as such because she’s doing “work” to get them?
 
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How does HMRC view all these gifts, are they to be declared as income as such because she’s doing “work” to get them?
That’s why the Ad mark is so hard to make out. AI will be able to track this all pretty soon and these ones might get a big bill.
 
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Does Tess still sleep in a cot???? Changing mat on display as well.
She just kept that room like that she said as it was the nursery for them all … even the changing station she couldn’t bear to part with it

Shows how false and self indulgent she is, the Digg deep for kids is all for show - or that would have been given to a family who had bogging years ago

Whole families living in a room smaller than her unused nostalgia nursery 🤦‍♀️
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She just kept that room like that she said as it was the nursery for them all … even the changing station she couldn’t bear to part with it

Shows how false and self indulgent she is, the Digg deep for kids is all for show - or that would have been given to a family who had bogging years ago

Whole families living in a room smaller than her unused nostalgia nursery 🤦‍♀️
Sorry meant a family who had nothing… don’t know where the bogging appeared from
 
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400k the house is on for
No way!!! Outside Coalisland!!!!
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I've said it before about this one, the Digg Deep for kids campaign is first and foremost a PR stunt for Caroline. Ok it does good things but a big majority of the toys and clothes etc she collects will end up in landfill. She does it to boost her profile, everything else is a bonus. She's a dose and it's only worse she's getting. Building a monstrosity of a house in the middle of a recession is madness so it's clear she's not paying for most it or worrying about interest rates like the majority of her followers. She's so far from relatable these days.
💯 agree- it’s all for her and building her brand- she has no clue about business
 
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No way!!! Outside Coalisland!!!!
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💯 agree- it’s all for her and building her brand- she has no clue about business
Have to say I am going to delete her from my insta, she has turned into one of the most annoying so called influencers this past few months, just shows they beg beg beg and get all the stuff for free and they get up themselves even more than they already are!! Absolute dose she is, all about the freebies and exploiting her children for likes, they don’t seem to have any Shame as long as the money keeps rolling in.
 
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That dinner last night - wtf? She ran out of olive oil 😂 does she not realise these things are getting low and make a note of it and have a bottle in rather than running out? She’s as miserable as sin
 
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Did she even cook all the mushrooms?
Or add in all the chicken she cooked?
Was a fan but becoming less and less by the day.
Selling ALL the furnishings with her house🤔
For many that would be sooo not what you would want.
If Caroline doesnt want it (as shes going to do collabs with everyone and anyone who will give her brand spanking new furniture)...would it not be a great gesture to give it all to St Vincent de Paul or some charity so that someone who actually needs it can benefit from it?
 
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I think saying online that she is selling on the furniture is her way of fishing for collabs & ads. When it comes down to it, if she doesn’t get them she can just leave a few things in house & get whatever new bits she chooses (or manages to get heavily discounted)
 
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Just imagine how much she would make for the dig deep campaign if she auctioned off all that furniture! I used to find her so refreshing, I can’t even watch her anymore
 
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Did she even cook all the mushrooms?
Or add in all the chicken she cooked?
Was a fan but becoming less and less by the day.
Selling ALL the furnishings with her house🤔
For many that would be sooo not what you would want.
If Caroline doesnt want it (as shes going to do collabs with everyone and anyone who will give her brand spanking new furniture)...would it not be a great gesture to give it all to St Vincent de Paul or some charity so that someone who actually needs it can benefit from it?
I sold a house recently that I rented out- I had no need for the furnishings and I was going to leave them all for free but the buyer messed me about so I ended up giving them all to someone who was homeless with kids living in a shelter but had just got a house
 
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I've said it before about this one, the Digg Deep for kids campaign is first and foremost a PR stunt for Caroline. Ok it does good things but a big majority of the toys and clothes etc she collects will end up in landfill. She does it to boost her profile, everything else is a bonus. She's a dose and it's only worse she's getting. Building a monstrosity of a house in the middle of a recession is madness so it's clear she's not paying for most it or worrying about interest rates like the majority of her followers. She's so far from relatable these days.
I'm starting to wonder about the campaign and about the money she raises for it - the actual cash donations - not the gifts. She's not a registered charity and I have never actually seen her hand over a cheque to cash for kids or any of the other charities she has raised funds for. Through our work we donated a cash sum and I'm now wondering where it actually went. The boss says no donation to be made again as there's no proper transparency
 
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Don't the influencers get given the cash to use to get the items when they go shopping?
Every penny is accounted for. We see that every year
 
Don't the influencers get given the cash to use to get the items when they go shopping?
Every penny is accounted for. We see that every year
Yes, some of the influencers get cash
But there are a lot of cash donations that go to other charities supposedly for heating. She supported 3 charities at Xmas including Cash for kids
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She worked with cash for kids
St. Vincent de Paul
Save the Children
There was over £180,000 raised
It's on her grid
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Yes we see all the actual gifts going out in the lorry to go to Cash for kids
But I have never seen where the rest of the money goes - no cheques handed over. No posts about the money being handed over to the other 2 charities
Just saying - there's no transparency at that end and she isn't a registered charity - should she not be??
 
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I wouldn’t think she’d be swindling charity money to be honest. The influencers she works with get given money and a list of what to get or told what shops to go to. I have seen them coming back with receipts. Yes, I’d say she should be publishing what was raised and how it was allocated.
 
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