Her skin freaks probably believe that Caroline set up the group out of the kindness of her heart and because she cares so much. Er no, it's just another means to push the Hirons brand and get them into the cult of buy, buy, buy
The other problem with influencers is that many of them have now developed a God complex following years of adoration and being told they're amazing and "you're our queen" and so on. Now anytime someone comes along and asks or says something that they perceive a slight from, they're snippy, rude, aggressive. They forget that they wouldn't be where they are without their audience