I can’t fathom how people can spend so much money on something when they’re not sure what exactly it is they’re buying (size etc) and if it’s even really suitable for their skin type.
It feels like she reveals the kits and then puts them on sale really quickly afterwards so people have to rush in fear of missing out without having time to research the products and think carefully about the purchase. If it’s all such good stuff for everyone then give people more time to decide.
That’s the bit I hate.
Yes, I admit I have previously bought her Cult Beauty boxes.
Back then she’d do a YouTube video with Cult about a week prior to launch, going through the contents, what they did, etc. I’d then see if there was anything in it that I really wanted and price up those items individually to see if it was worth the money.
Now it’s a case of wham, bam, thank you ma’am!
No time to think because everyone is whipped up into a frenzy.
I’m sure if she did it a week prior, it would still be a sell out and she’d be less likely to have people cancelling their orders the next day after realising they can’t really afford it.
She said that happened a lot last time which is why they are not dispatching until Wednesday so it gives people time to cancel! So she knows herself that this method results in buyers remorse.
I much prefer the old way.
I won’t be buying.