I've been a follower/semi-fan for quite a few years now, and I've definitely seen a change in her. I think it might have a bit to do with the pressure of both of her adult children started working for her. And given that Jim is pretty much her business partner, we can assume that the "Caroline Hirons brand" pretty much supports the whole family now, so it makes sense that her choices have become more business-oriented. What I have more of an issue with is the TINY tiny pool of brands that she associates with and recommends on a regular basis. She is supposedly "one of the most influential skincare experts" in the business who champions brands that are rooted in Science, yet she has never heard of or tried brands such as SkinMedica, Sente, Neocutis, Defenage and iS Clinical, that's a bit bizarre really since those are some of the most scientifically advanced brands out there. And for someone who claims P50 to be one of her all-time favorite products, she doesn't seem to know anything about the hundreds of other SKUs Biologique Recherche has, makes you wonder if she will ever acknowledge brands that are unlikely to pay her (even Victoria Beckham had to pay for her BR products). Also her (and Sali Hughes') dismissive attitude towards K-beauty bothers me, I don't want to use the "r" word but it certainly sounds arrogant to say ALL brands and products coming out of a country are "trend-based" and "lack substance".