The consumer champion analysed 214 Black Friday deals last year at seven major home and tech retailers - Amazon, AO, Argos, Currys, John Lewis, Richer Sounds and Very - looking at their prices every day in the six months before and after the sale day (26 November 2021).
It found the majority of promotions (183 - or 86%) were cheaper or the same price in the six months before the sales. Of the deals, 209 (98%) were cheaper or the same price at other times in the year. None were cheaper on Black Friday alone.