The consumer champion analysed 214 Black Friday deals last year at seven major home and tech retailers - Amazon, AO, Argos, Currys, John Lewis, Richer Sounds and Very - looking at their prices every day in the six months before and after the sale day (26 November 2021).
It found the majority of promotions (183 - or 86%) were cheaper or the same price in the six months before the sales. Of the deals, 209 (98%) were cheaper or the same price at other times in the year. None were cheaper on Black Friday alone.
Amazon and Very were the worst retailers overall for dubious discounts, with more than 70% of analysed products cheaper at other times of the year compared to their Black Friday price.
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