That is why I dislike these influencers especially when they target new parents. It’s immoral. It would be different if she truthfully reviewed it but her whole caption was as if she was being a relatable mum but it was a frickin ad!Long time lurker but so pleased someone else has mentioned this awful Owlet ad. I actually started reading it interested as I’m a new mum and when I got to the end and realised it was an AD I was so annoyed. It’s unfair to all those who make a living off Instagram (many with much smaller incomes) who play by the rules and clearly mark AD at the start. Why does she think it’s one rule for them and another for her. I hope she gets named by the ASA in the next round of penalties.