I don’t understand announcing your own pseudonym especially when it’s in the same genre she usually writes for? Doesn’t make sense to me. Surely she has more recognition as Bethany Rutter?
Neither of her adult novels for Harper Collins: ie the biggest publisher in the world for her genre, age and most authors sold well. Going off where the second one ranked on Amazon in queer romance categories in pre orders and first month, she sold so badly that she didn’t cover her advance. And often to cut their losses they sell you on to earn it back. But your name is mud for sales and probably attitude. Definitely writing.
Her name is currently toxic in adult fic and pushing it heavily for YA has meant limiting her romance potential. So she lined up for the Cheltenham Gold Cup as Chunky Lady Writer, bit the trainer, didn’t cross the line and is now off to the kiddie riding school as Tiddles.
And still probably got a reprieve not to be the glue factory because of who she knows (and who daddy knows.) But she wasn’t exactly bigging this up because she knows it is not a good deal. Choosing pen names for different genres upfront is and can be a career maker. The only salvation is she got a first name. If you get published as TJ Grainger that’s either you do super well as a Kindle indie or dungeoned by the trad industry.
She has burned through opportunities so many people would sell their soul for with less care than she buys yet another ‘is she a bit hipster or off to the garden centre for lunch’ ruffly blouse.