There's some folks out there that produce quality content, be it a YouTube/TikTok/IG creator, a graphic artist, musician - what have you - who don't particularly like the title of 'Content Creator' because they feel like it minimizes & doesn't give proper credit to their chosen art form, and the time/thought that goes into it. They feel their work is more than just "content".
KT & Spence are the epitome of 'content creators'. They produce a piece of content that takes up space on the internet, has no artistic merit, and no one video is more important than another. It's just there.