I found the rest of the article I linked to:
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Across the screen, Anna Bey is sitting in her home in Geneva, Switzerland. In the background, a stylish living room is seen in bright colors. In the ceiling hangs what appears to be a large crystal chandelier.
- I do not speak Swedish so regularly anymore, so I may speak a little swenglish, says Anna Bey at the beginning of the interview with SvD, which is held digitally.
Today she has almost one million subscribers on Youtube, there are almost as many as the influencer profile Therése Lindgren and Jocke and Jonna, and significantly more than Bianca Ingrosso, who has 385,000 subscribers on Youtube.
The influencer has received attention in several international media. An article in the New York Post describes her post as a shortcut to living "the high life". But Anna Bey, born in Estonia and raised in a Stockholm suburb, has largely flown under the Swedish media radar.
Bey has deliberately stayed out of publicity at home. She has been living abroad for several years now, right now in Switzerland, and has declined several interviews.
- I did not want to talk to the Swedish media for a reason - they will be completely appalled, says Anna Bey and refers to the fact that much of the material in her channels, according to her own statement, does not appeal to everyone.
In the channel, Bey publishes posts with advice on how women can change their lives by refining themselves, their lifestyle and achieving a much more elegant life. Among the many clips are, for example, instructions in one's codes of conduct, dress and which topics of conversation are appropriate in different forums. There are also a number of clips that focus on dating with advice on how women can go about meeting a wealthy partner who belongs to the upper class.
The dating tips appear on the Youtube channel and for a reason according to Bey: there is a demand among the followers.
- There is a group of people who are very interested in this. The channel on Youtube is growing fast, says Bey.
In just one week, in connection with SvD preparing this article, another 3,000 followers joined. The followers are mainly in the USA, Great Britain and Eastern Europe, but also in India and Asia. More and more people are also from Sweden, according to Anna Bey.
Today, 35-year-old Anna Bey herself lives a seemingly glamorous life with her husband in Geneva - far from the Stockholm suburb where she grew up. She herself describes her background as simple.
Today, 35-year-old Anna Bey herself lives a seemingly glamorous life with her husband in Geneva - far from the Stockholm suburb where she grew up. She herself describes her background as simple. Photo: Svenska Dagbladet
In total, the account now has almost 92 million views and thus Anna Bey is one of Sweden's most popular profiles on Youtube. And as the account grows, so does revenue from the platform.
Bey does not want to specify how much she earns from the ads associated with the videos. And according to media agencies that SvD has spoken to, advertising revenues can vary considerably - it can be anything from a few kroner to a couple of hundred bucks per thousand ad impressions.
But the Youtube channel is not the only platform where the followers are. She also has an Instagram account with 409,000 followers and previously also a blog.
The blog, which was founded in 2012, quickly became popular and laid the foundation for her a few years later starting online courses under the epithet "School of Affluence" in the company Bey International SA. In the same vein, the account on Youtube became more active, where she also markets the courses in her clips.
In total, Anna Bey's Youtube account now has almost 92 million views and thus she is one of Sweden's most popular profiles on Youtube.
In total, Anna Bey's Youtube account now has almost 92 million views and thus she is one of Sweden's most popular profiles on Youtube. Photo: Alex Teuscher
Today, the company has about ten employees. Bey does not want to answer how much the business has a turnover, but she states that it is enough to be self-sufficient.
The latest course, "Secrets of the elite women", is six weeks long with a price tag of 1,497 dollars, equivalent to about 13,000 kronor, with the course starting a couple of times a year. According to Bey, thousands of women have taken part in courses in recent years.
The material that the courses consist of is similar to the content that is posted on social media, but should not contain any dating advice.
- Many people think that what I teach is that women are dependent on men and that takes us back 100 years in time. But that's really not my message, it's about personal development and lifestyle, says Anna Bey.”
However I don't ignore the fact Anna Bey is a liar and Hallit is a player. Also, she did hint a couple of weeks before the wedding (if I'm not mistaken) that she was moving, although her closet remains the same. One thing is for sure, she's never home (every video has a different background and many - 4 or 5 in a row- are recorded in the same place and then she changes location).
