When he first started the meals a few years ago there was very little competition. Now in my small town there are at least 2 other people doing similar things. One in particular is a local woman who makes quality fresh food to a very high standard. She puts her heart and soul into her business and every sale means something to her. If I were interested in buying these meals I would absolutely choose her over over him. Not only are her meals fresher and tastier but she is a quiet, unassuming mum of several young children and you know that your money will be put to good use. She isn't slabbering all over social media about how much she is making.