Purely speaking on her Miss Pap deal, I don't think it's solely her fault. We don't know what goes on behind the scenes and I for one am not surprised that Pretty Little Thing overlooked an LI winner who looks like Amber for someone who looks like Molly Mae.
Even during LI, I feel like Molly was pushed to be the natural winner (doesn't itv get a cut of their post-show earnings for a while?) but the producers didn't bank on her being disliked.
I am surprised that Amber wasn't picked up by BooHoo instead though, they collaborate with just about anyone.
As for Amber since then, the attitude that made people dislike her in the LI promo video and the first few weeks of the show has returned, but it never really went away. Only difference is, since she became "loved" people saw it as cute sass rather than rude brattyness.
The fitness thing is a joke. Why would anyone pay for her plan? And I see some actual fitness influencers laugh at her form etc and apparently Amber uploaded a few videos on IG but had to delete because people were laughing at her form
Why she didn't bank on her curly hair or beautician past, I'll never know. A little makeup collection with Makeup Revolution (who hand out collabs like candy) would have been good enough. Or even Beauty Bay or Lookfantastic.