I used to be fond of Alex and her Instagram content but I became far less enamoured with her once I noticed her using beauty filters quite excessively; not solely because she chooses to distort the appearance of her face to appear younger and slender than she really is, but because she audaciously *denies* doing so. I attach a statement and a side-by-side, before-and-after-makeup photo Alex posted on Instagram back in 2016 that I found rather dishonest and a little insulting to my intelligence. "...because I don't blur my skin" she wrote. I can't imagine being so blatantly dishonest when the evidence is right there for everyone to see.
In my opinion - which I know nobody has asked for - it felt disingenuous that Alex would attempt to deny the habit of blurring/filtering her selfies by posting two side-by-side selfies in which her complexion has *visibly* been softly blurred. Anyone with the power of sight and reasonable intelligence is able to recognise a blurred, beauty-filtered selfie when we see one.
Content Creators Caroline Hirons, Samantha Chapman, Charlotte Palermino AND Katie Jane Hughes allow us to see their real skin texture - at least, occasionally. They'll show you their dark circles, their fine lines and hyper-pigmentation. However, the appearance of Alex's complexion and face shape are so unnaturally perfected and distorted in every single Instagram post.
Alex has every right to post digitally beautified images of herself if that's what her heart desires but what I take issue with is how she flat-out denies in absolute terms that she has done so when confronted. I can't help but marvel at the audacity of denying what is so painfully obvious. Instead, Alex insists she is just naturally blessed with great skin and that she simply takes excellent care of her complexion. Yes, Alex has exceptionally good skin. I have seen her in person on Westbourne Grove and yes, she has a blemish-free, healthy, well-hydrated complexion but she is in her 40s and her face shape is quite different to the snatched, elongated face shape we see presented in her Sunday Facial Instagram videos. (see photo attached)
Alex seems like a good-natured person on the whole and I don't think she intended to exhibit toxic practices but it seems somewhat unethical for beauty journalists; especially those who champion themselves as "being honest" to use beauty filters/retouching apps as excessively as Alex clearly does AND deny it!
You only have to search YouTube videos of Alex on other people's channels or go to Getty Images to see how drastically different she actually looks compared to the carefully curated aesthetic she presents on her own social media accounts. It is fraudulent and it's such a shame because Alex is an attractive woman without the filters. Like the rest of us, she's just not a 25 year old supermodel. Alas, this is the kind of practice social media has driven most of its users to.
I strongly suspect Alex has developed some degree of body dysmorphia which is understandable because of social media and its powerful, toxic culture of impossibly high and unrealistic beauty standards. I just wish that as a woman in her 40s who is so accomplished, and especially as a Beauty Journalist, Alex would demonstrate some transparency and recognise how it's unethical to tell your followers you have never use smoothing beauty filters when you blatantly have.
Every time a follower praises Alex's skin on a heavily filtered IG post, Alex simply accepts the compliment and alludes to the claim that she's just blessed with naturally flawless skin. And every time I've seen another follower politely confront Alex about her use of filters, moments later, the comment has been deleted no matter how respectfully it was expressed.
I'm just astonished at how wilfully dishonest Alex has been about her use of filters or retouching apps. It's akin to Kylie Jenner denying she had lip fillers.
I just wonder if the UK will follow in Norway's footsteps and impose a law which requires influencers to declare any use of beauty filters or retouching apps on social media. I imagine that will be something Alex would be quite reluctant to do.