Tom_Nook

VIP Member
@Seven of Nine covered it I think, but here's mine!

At the start of the year Maddie and Alex moved into their new Georgian home. This was announced in a classic smug 'We've been keeping a secret...' Youtube video. Maddie disclosed that they had previously only been considering houses with two living rooms and it's been downhill from there really. The new home can never just be called a house and must always be referred to as a Georgian Home or Period Home or Georgian Farmhouse or some other wanky title. The gorgeous Wisteria also gets mentioned constantly.

They insisted that they love their new house and it's perfect, they then proceeded to make lots of big changes, like installing a new kitchen. Even though they managed with their cornish cottage kitchen for years, Maddie apparently needs a brand new huge kitchen for her job. They have a fridge and freezer big enough for a family of four (to fit inside) and have installed some huge cupboards that make the room feel nice and closed in. Oh and they have an Aga, which are known for being environmentally friendly.

Content wise, there has been a lack of food videos or any other non sponsored sit down video, and instead we've been treated to weekly vlog videos which mainly focus on Maddie repeating herself whinging about the beams in the kitchen while wandering around in huge tent dresses. These videos are part renovation update, part weekly vlog, often include a haul/ sponsored content and the branding of them is generally a mess. All videos now start with a 'highlight reel' which often includes someone laughing at a dog or Maddie telling us how great a brand is. She also uploads plenty of ADs, usually to Instagram. Youtube videos now heavily feature plinky plonky piano music and mimic 'slow living' style videos, even though they're not. There are three of them working on this content from their office in the garden of their Georgian Period Home.

Sustainability has gone out of the window since moving house and Maddie has recently purchased a new Apple Mac, replaced all their bedroom furniture, bought brand new furniture for their spare room, a new kitchen, a hot tub, plenty of new clothing and loads of plastic netting for their back garden which will be extra enjoyable for the local wildlife. They have also discussed getting a second car.

Maddie posted about there being some big scary changes, as far as we can deduce this was in relation to her leaving her management company. Speaking of work, 18 months into the pandemic Maddie gave us all the top advice to try setting up a separate workspace if we're struggling to focus at home. She also gave us a helpful video of her decluttering her tea cupboard, which was very insightful.

The house has had lots of problems which was the perfect opportunity for Maddie to publicly complain about every tradesman she's working with. She then wonders why no one wants to prioritise working with her. There was also a video on Instagram addressing 'haters' which seems to be directed here, but plenty of other comments have picked up on her lifestyle changes and apparent change of ethics.

Perhaps the only thing that has stayed the same is Maddie's constant flicking her hair around, touching her hair and refusal to tie up her hair when making food. Side note, if anyone finds a strand in their food it's likely to taste of whichever shampoo brand is sponsoring her that week.

They are now planning their wedding and Maddie has already been to see one venue without the groom, which is perfectly normal and fine. Everyone can't wait to see how sustainable the wedding is.

TLDR: Sustainability? We don't know her.

ETA I forgot to mention the sunglasses collaboration :eek:
 
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Life cycle of the privileged:

0-18: This is a nice life, I hope I can have a similar one when I grow up, I can't see any reason why not. I just need to work hard like my parents tell me.

18-30ish: Starts uni, meets people of all backgrounds and releases how tough other people have it and nothing is guaranteed. Starts to live in squalor at uni, then gets a low paying job after graduation, and subconsciously worries they won't reach the lifestyle they grew up with. Convinces themselves they actually don't need that lifestyle, plus it's unfair anyway! Money doesn't even make you happy! Minimalism! Tiny houses! Sustainability! Private schools are the devil! Campaigning for anything and everything!

30ish onwards: Privilege most likely catches up with them, through connections, inheritance, education, partners, such that they are much more financially stable that the average person their age. Things like Madeleine being able to live rent free with relatives, potential gifts of money to help with house purchase. Realised they CAN live that life with a huge detached house in the countryside, in a fancy school district, maybe even private school. Oh, did I say I was a minimalist? Never mind...


* disclaimer: I made this for a bit of fun and of course it's not true 100%, and not trying to shame those who are or aren't privileged. I'm not even saying for certain that Madeleine did have this experience or outlook, just that if she did, she isn't the first person and sure as hell won't be the last. Hope that makes sense!
 
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Tom_Nook

VIP Member
Things you'll never hear an influencer say:

'We're moving house because we feel that we've outgrown our current place. Because of everyone watching these videos and buying my books we can afford to buy somewhere much bigger. So thank you for all your support.'

Instead we get:

'We've been keeping a secret! Surprise sneak peaks! Buying our second property before the age of 30 with no stamp duty while people are literally dying in a pandemic is SO stressful. We only wanted to move somewhere with two living rooms but we've settled for just the one'

I've unsubscribedšŸ™
 
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PiggyPoo

Active member
I don't know if I want to follow her anymore. Her USP was minimalism, sustainability and veganism. Without that she's another smug, insufferable rich white girl šŸ™„ place your bets, how long before that aga is used for a nice roast lamb LOL
 
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snarkvark

VIP Member
Hi Maddie's friend/family member šŸ‘‹
I don't understand what friends/family of influencers think is going to happen when they come to forums like this to try to put a positive spin on their friend's shitty behaviour. Do they think everyone here is going to say, "oh yeah you've got a good point. I've totally changed my opinion and won't post here anymore"?

I've been watching Maddie's videos since she has single digit subscribers. Under 100. I've seen her channel evolve and change. All the different interests she's had and videos topics she's covered. I was watching when she was cycling every day and just got into minimalism. I watched her go to Thailand, get into zero waste, move to Cornwall, declutter over and over, and start renovating her house. I saw her attitude and positivity decline. She started doing things that aren't sustainable or vegan. I witnessed as her attitude got shitty and her behaviour even shittier as her morals eroded away every time a brand offered her money.

I fully support influencers who change, grow, learn, and acknowledge that. Maddie doesn't. She thinks she can continue to say she's a minimalist, vegan, sustainable while not following any of those princicples even loosely - or rather she thinks she can waive any accountability but saying she "doesn't use labels" when she literally built her entire YouTube career on labels!!!

I'm on this forum talking about her content because I miss when she filmed videos that were honest, open, and true to her word. It shocks me how much she's fallen away from her principles and how ignorant she's become to her privilege and the influence she has in regards to promoting excessive consumerism. She's so far removed from minimalism and sustainability now.
 
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Tom_Nook

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They basically want to change everything about that house. The video starts with Maddie talking about some work that needs doing that they didn't know about and the quote being really expensive.... then in a few minutes she's talking about major changes in every single room, so clearly money isn't actually an issue.

I think my favourite part was that instead of replastering the bathroom and just fixing the leak in the shower they're ripping the whole thing out and putting in brand new everything.

She talks about needing to sort out one of the rooms with another bed because of how many people are staying at Christmas (???.... is this really how people are choosing to model their houses!? I have no room for anyone to stay at Christmas or any other time and that's fine because my house isn't a hotel). Anyway then she talks about knocking through the wall between two of the rooms and how she doesn't care about it being a 3 bed. So which one is it!?


I stopped watching before the end because of how ridiculous it all is. It feels like rich, out of touch people trying to spend as much money as possible as quickly as possible without thinking about what they even want. The timing of the video was tone deaf considering the cost of living crisis in the UK and the energy prices increase hitting us all tomorrow. Meanwhile Maddie wants a chandelier in her dressing room (yes really).
 
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grumpy_curry

Well-known member
I also really dislike this whole spiel we're sold these days about minimalism or zero waste being something aEsThEtIc. You know who is living minimalist? Poor people. People who reuse margarine containers and ice cream containers to pack their lunches, who reuse jam jars, not out of a visual impetus but out of necessity. People who cannot afford to replace their sofa every year to fit the current boho/industrial/whatever look. Who need to buy second hand because they don't have the money to shop new.

It just doesn't pull in viewers when you're living like that. Nobody wants to be sold on poverty and necessity, we all love the idea of minimalism or zero waste helping us into prosperity, even if its "immaterial" prosperity like peace of mind, order and structure, being a good person, etc. The glorification and commodification of poverty as being something virtuous.

(Not judging, I am the same.)
 
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princessastrid

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did you see when she was talking about her ā€œindustrialā€ bed side tables that they were gifted and then she was going to SELL them on her Instagram to one of her followers?

one of the most grim things that influencers do is sell on stuff they got for free. Do you really need the money that bad or could you give them away to someone in need or doesnā€™t have enough for nice stuff?!
 
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em_trenched530

New member
I watched just the luxury bag portion of her latest video because I was curious to see her justification (spolier: she just wanted it so badly). She nattered on endlessly about how people critique her and that people were legitimately angry when she moved house. Then, I couldn't help myself from scrolling through the comments. Most were unconditionally supportive except for this one, which Maddie herself replied to. It's not so much about veganism but sustainability and how Maddie has compromised her values and therefore her viewership.

Hi, I've been watching this channel for a few years, and while I personally am neutral about the changes in your content, I would like to hazard a guess as to why you have received backlash lately. You have curated a philosophy of "beginner's guide to sustainability" for this channel, which in the past included minimalism. You appear to now live by a less austere philosophy of "do what makes you happy," which I personally like to see. However, currently your happiness has a lot more to do with renovating your home and creating the aesthetic that you want, which from what you show in your videos, involves buying a lot of stuff. While you do still touch on sustainability (buying secondhand, buying local, prioritizing ethical values), the conversation of sustainability has outpaced you. Based on other channels that I watch, sustainability is now much more about degrowth and decreasing consumption. Buying secondhand or local can be flimsy excuses to disguise impulsive consumption.

In the past, when this channel was more minimalism based, you neatly packaged, commodified, and utilized parasocial relationships to sell that philosophy to your viewers. I can imagine that for viewers who bought that hook, line, and sinker then felt betrayed when you stopped buying your own product, per se, and started a journey of heightened consumption. You can do that because you have experienced an increase in capital (thanks to your trusty viewers who generate revenue for you!). Your viewers may be behind you financially, and so your increased consumption a) is not relevant to them and b) is not aligned with the sustainability conservation regarding degrowth.

Finally, you do appear to be somewhat in denial regarding your buying habits. You mentioned that you were a shopping addict in this video. In just the past month, I have raised my eyebrows at your justification for buying.

1) You are curating an aesthetic for your home, which is lovely, but you are jam-packing it full of decor for decor's sake. The garage does not need to be filled with books you do not read to achieve a cozy vibe.

2) You appear to engage with the sunk cost fallacy. Regarding the patio situation, you are justifying spending several thousand more pounds to achieve an immediate result simply because you are tackling part of an adjacent project. I understand workers are booked out, but you certainly could live with half a patio. In addition, considering painting/siding/pressure washing the sides of the structures is an added and unnecessary cost just for aesthetic purposes. I believe you can focus on maintenance over aesthetic for the time being and still enjoy your home.

3) In this video specifically, I saw a lot of impulsive buying. I can't recall the number of times you said "I think this is nice/this will look nice/I just wanted this for X." The handbag itself is not an issue. Your justification for buying it "I wanted it for me/to celebrate" is also not an issue. It's just that from the footage that you show, it looks like you are in a state of compulsive overconsumption, and that doesn't vibe with a lot of your audience who is here for sustainability. You had increasingly strange comments ("I want to pass this object down to my future daughter" and "every other YouTuber has a luxury handbag"), which I think were just you trying to justify the purchase to the viewers.

Finally, I understand YOUR frustration. You are not a product, you are a person. Your changes in values and life and therefore your content were not planned like a product campaign. You are doing what makes you happy. I would just like to suggest that instead of directing people who may critique you to unfollow or go to other channels to actually examine your own motivation for the changes in values and content. Why are you consuming so much more? Why does your home need to be full of stuff? Why would your audience be frustrated with viewing you spend more and show more stuff you've bought? Are you actually buying useful things, or do they just bring you joy? Both are valid in my mind, and I enjoy your content.
To which Maddie had this stellar response:
Wow I canā€™t imagine writing an essay like this about someone elseā€™s life *sweating smiling emoji* I have answers to all of those questions and I donā€™t need to share them ļø*shrug emoji*
This poor soul should have come here to type their heart out instead of Maddie's comments section!
 
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littlepoem

New member
Hello. I finally signed up here because... Madeleine Olivia deleted my comment on her latest video (dated 14 Jun 2022). I've attached a screenshot of it here, for your reference, but it looks like she's completely blocked me now. She referred to me specifically in her latest video ( youtu.be/BEJHMXIY1R4?t=1633 ) (I was the one who commented on her previous video, "You need to come out as no longer minimalist"), however she also made up some things that I never wrote. For example, I never said it was ridiculous to own two sets of scales. I never personally attacked her.

I believe she is harming people who are struggling for guidance in a consumerist society. If she wasn't making money off minimalism while filling her home with countless material goods, I wouldn't care at all about her. But she is at best misguided and at worst taking her audience for a ride. The truth probably lies somewhere in the middle.
 

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gcpz

Member
Honestly screw her. I followed her for years and really enjoyed her content and her message, but it looks like all her minimalism and sustainability content was performance activism now. As soon as she saw the money rolling in, she gave up her morals for the excessive lifestyle she spent years slating šŸ™„
 
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I'm am so conflicted on her latest post sharing that she's found the move hard because of lockdown. On one hand, we all have our own relative struggles, and I also agree that instagram shouldn't just be a highlight reel. I don't deny that she's found it hard, and I truly sympathise with her anxiety struggles.

On the other hand, I'm really not sure she has any right to publicly complain. Firstly, they moved because of the pandemic. They didn't have to pay stamp duty, which is a huge deal, and they were financially stable enough that they could take that incentive, and move during a pandemic while plenty of others would not have been able to because of job insecurity. In addition, they aren't medically vulnerable, so could afford to do the move during a lockdown ( as moving would likely increase exposure slightly, which again many people wouldn't have been able to do).

Add to that the fact that they live in the county with the lowest coronavirus rates in the whole country, but also has empty beauty spots in abundance to enjoy, as well as the fact that her whole family arn't even that far away - so it's possible she's still able to meet them for one on one walks (this is a complete assumption by the way) whereas many people have been in different areas to their family so can't meet them for outdoor walks and can only zoom.

She's complaining about not having family help to move (real first world problem), and not being able to celebrate the move with them. That is 100% something you can do once it's over! It's not a pre-booked wedding that has had to be postponed to great expense, or a milestone birthday that you've had to spend alone. You can have a housewarming party on June 21st and it's virtually the same!

I genuinely can't think of someone who's had it easier during this pandemic than someone in her circumstances, aside from someone who owned an antibacterial gel companyšŸ˜….
 
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grumpy_curry

Well-known member
I'm not a minimalist, by any stretch but Maddie has based a career on it, so it really bugged me in her video tonight where she said they were replacing a radiator in the living room. No mention that it was broken, just choosing to replace it. How many things now have they replaced just because they don't like it?

I have wardrobes that I bought in 2005, I don't really like them anymore because my tastes have changed and the doors don't shut properly either but I'm loth to replace them because they aren't falling apart. I can afford to replace them but I was brought up to not waste things, to use things until they fall apart or mend and make do and I haven't even based a career on minimalism, sustainability and protecting the planet. I don't even think people can't change their views on things but the news is all around us that our consumption is driving climate change and Maddie is making money off that whilst still being incredibly wasteful.
I'm the same, I have so many things that I once liked but now are anywhere from meh (kitchen chairs come to mind) to actually super uncomfortable amd hated (like my Ikea Kivik sofa. It's probably the most uncomfortable sofa I have ever owned, I hate it.)

But I have made it my mission to not buy anything I already own. So the sofa sucks. Well, I get up and move then. My kitchen chairs look dated? A seat cover made from thrifted curtains looks great.

Can she just... not? Not be such a superficial person? She's more privileged than 99.5% of the world, yet she's never happy with what she already has. It's sad and sickening at the same time. I never understood leaving their old house either, at least not while still under the impression that they're supposed to be minimalist. It was perfect for a couple with a dog, and even for one child it would have still been more than enough.

I know I know it's harsh but whining about stuff like having neighbours, cars driving by at night and street lights shining in their windows is such a privileged view on why you're selling your house.

Also this idea of having a "starter home". This is more a general complaint, not a Maddie specific one, but damn, it's just so symbolic for everything going wrong.

Never satisfied with where you are, never working with what you have but instead just chucking away the old and buying the new, wether it be a phone, laptop or house. Any time I watch Homes under the Hammer, its waste waste waste. You buy a property, and even if its renovated, you redo it anyway because the windows are not your style and the floors are not the exact shade of grey you'd like and the bathroom tiles are not metro style. Three years later you sell it and the next buyer does exactly the same thing, ripping out the carpets or vinyl or what have you, redoing the kitchen, adding another extension because who needs green space and grass and soil, chopping down any bush, tree or flower to tarmac it for two more car parking spaces.

You can see it with Maddie very much but it's also something I've experienced and see with others. Buying does not help with the alienation from our human nature and how working feels hollow and senseless. Its something corporations want to make us believe (see this "buying yourself stuff to be a minimalist" trend, too), but it's hollow and without satisfaction.
 
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Canā€™t admire the flagstones without broadcasting her greed, so off putting. Itā€™s all want, want, me, me
When you've completely renovated two houses in one of the most expensive parts of the UK before the age of 30, one of those houses being a georgian house with multiple bedrooms, you lose the right to use the phrase "If only we could afford to"
 
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Tom_Nook

VIP Member
It sounded like she wants to buy a whole shelf of hardback books just for aesthetic purposes! And a whole shelf of atlases, why? The irony of buying 5 copies of a book called 'Minimal' just for appearances as well. I think that says it all.

I used to love her channel and found her content so inspiring. Now I feel like I'm watching some posho who can't stop bragging about all the things they're spending money on. She's just rambling and gazing at herself in the viewfinder.
 
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Tom_Nook

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We get it. You've moved house. You don't need to take EVERY opportunity to brag.
Who has a 'favourite room' in someone else's house? Let alone someone they've never met/ whose house they've never visited!?
 
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grumpy_curry

Well-known member
I'm so tired of her, her excesses, her food noises and ramblings. I can't make it through any of her videos now. It's not fun to watch someone who embraced minimalism and veganism become a excessive consumer who lies to herself about her morals, even going so far as to lecture her viewers about sustainability while basically ripping up her whole house because she "doesn't like it".

That's a trend I have observed with a lot of people these days and I can't for the life of me understand it. We have a housing crisis here too, and property has become really expensive. But still, anytime someone mentiones buying property they're like: ".... and then you have to add 100k to the price because I need to redo the whole inside too".

No? You don't? The bathroom might not be trendy and the tiles not to your taste, but it is functional? The kitchen might not be to your style but it works? What's wrong with leaving the layout as it is and NOT having that kitchen diner with the bifold doors (your heating bills will thank you)?

What's wrong with saving up, using what is there, not having it perfect the first time round? If you're struggling to afford a space in the first place, why not just not add more to that bill?

I know I sound like a crotchety old woman but it does seem to me my generation (Millenials) is so focused on getting that aesthetic they want right now that they're not in the least concerned about what this is doing to out planet.

And sure, it makes sense to think about things like central heating, solar panels etc. But it is ridiculous that millenial buyers in my country are so focused on getting their space absolutely perfect before they move in.

Its like there's no resilience to a state that doesn't fulfil expectations. There is no appreciation for the utility a thing brings, only their aEsThEtIc.

And there is some logic to it: "I will live here for the rest of my life so why not make it perfect right now".

Sure, if you only care about getting what you want, that's fine. But we complain and gripe about sustainability and climate change but then throw out a perfectly good kitchen just because it doesn't look the way we want it to.
 
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Tom_Nook

VIP Member
Each video feels like it's a vlog of Maddie wandering around talking about beams and changes that need to be made to the house before wandering through the garden pointing at things, showing a closeup of the dog, laughing at herself randomly and then showing a new Seasalt dress.

I think I'm going to stop watching and maybe revisit in a few months. At the minute I don't want to give her channel the views, especially with the something exciting happening at work and maybe I'll tell you one day, but of course I'll put it in my title as clickbait. No thanks.

I also noticed this comment. If people are calling you out it doesn't automatically mean they're obsessed with you :rolleyes: just like how people calling you out aren't doing so because of your success.

Screenshot_20210711-181003_YouTube.jpg

Screenshot_20210711-181019_YouTube.jpg
 
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