No wonder they hate this site so much, we control their futures. This site provides a much needed balance to their gushing over begged crap though.
How many followers does Tattle have? I’d love to know!
MOD & FOD #15 Now we know Slymon really is a prick, because all he’s doing is taking the mick!
- Status
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How many followers does Tattle have? I’d love to know!
Yes all gathered around like she is some god I don't get it!!!!
Exactly, I tried to think of a way of wording it without coming across as offensive but it's looks like they worship her.
I’m bored now.
Will MOD just hurry up and post something!! Anything?!
Will MOD just hurry up and post something!! Anything?!
That image does look revoltingly religious. It's like a laying on of hands. Yuck.
Cab's open Han gesture is probably just a reflex action of always being poised to grab.
Cab's open Han gesture is probably just a reflex action of always being poised to grab.
it's not just the fact that they're brazenly contacting companies and begging for stuff, it's that they're begging for stuff they can obviously afford that makes it even more shameful! i literally don't know how they have the gall to do it. they genuinely believe that they deserve everything handed to them for free, simply because of who they are - which to anyone other than the MODFODs is absolute nobodies - and for some reason they see no shame in their behaviour.
Why had the Dilly whatever her name is chimed in now? Seriously, these women think by jumping on the bandwagon it'll get them pushed into the limelight. As soon as CH decides to post or whatever, they will once again be nobodies and forgotten.
New grazia article (boy they’re milking it lol!) which basically says the instabeggers are witches because “trolling and talking behind one another’s backs is commonplace”.
They also comment that instabegging is an unregulated industry and people “make it up as they go along”.
It’s a shame that those people are unprofessional gossiping mean girl types that would rather claw each other down than be successful lol!
Clemmie Hooper didn’t just turn her own world upside down when, earlier this month, she admitted to trolling fellow ‘mumfluencers’ under a pseudonym on the now infamous Tattle.Life website. For the Insta mums who Clemmie had taken digs at online, many of whom had considered her a friend, there was real hurt. For the rest of us it’s shone a spotlight on the darker side of a world that is all about aspiration, relatability and inclusivity.
The 35-year-old midwife, who goes by the name Mother of Daughters on her hugely popular Instagram account, rose to fame thanks to her honest updates about motherhood. Yet, after Clemmie’s admission about setting up a fake Tattle.Life profile, her followers have been left wondering what to believe.
In case you aren’t up to speed: Clemmie admitted to posting negative comments about other parenting influencers – even her own husband, Simon – after getting sucked into reading nasty threads about her family on the forum. Clemmie said she began commenting under the pseudonym Alice in Wanderlust because she believed ‘maybe I could change their opinions from the inside to defend my family and I’.
Other users started noticing that Alice’s geo-tag often matched the locations where Clemmie was sharing photographs of her family on Instagram, and that, she says, was when she started trying to cover it up. ‘It became all-consuming and it grew bigger than I knew how to handle,’ she4 wrote online. ‘When users started to suspect it was me, I made the mistake of commenting about others. I regret it all and am deeply sorry.’
'We have to reflect this sort of faux happiness to the world, and that becomes part of your brand. But behind the scenes, trolling and talking behind one another’s backs is commonplace.’
Despite her apology, the scandal showed no sign of dying down last week, spilling out beyond the confines of Instagram to generate headlines in national newspapers and even the New York Post. It puts the world of influencers and Instagram under fresh scrutiny, amid questions as to the authenticity of people’s relationships and personas on the site.
Perhaps most problematic among Clemmie’s anonymous comments were her remarks about black mumfluencer Candice Brathwaite, who she had hosted on her podcast but accused on Tattle.Life of being ‘aggressive’ and of using her ‘race as a weapon’. Her comments saw her accused of perpetuating racist stereotypes, prompting calls from fellow influencer Kelichi Okafor and many others that her future as a practising midwife be called into question by the NHS.
Kelechi’s Instagram was temporarily deleted after the app’s algorithms claimed she was ‘bullying and harassing’ Clemmie. She posted her concern about Hooper remaining a midwife when there are high mortality rates among black women during birth. She told Grazia, ‘I stated in my Instagram Stories, as someone who has suffered a miscarriage and was ignored by midwives and doctors about the level of pain I was in, it seemed clear to me that medical staff aren’t leaving their conscious and unconscious bias at home.’
Certainly, the future of Clemmie’s position at the top of the influencer world is certainly now in question. After the story broke, her following immediately began to fall (she now has 662k, 10,000 fewer than the previous week – although some of those deserting her may have been cancelled out by new followers intrigued by all the drama).
It is also believed that the future of her brand partnerships, which include adidas and Superga, could be in jeopardy. Marks & Spencer issued a statement on Twitter in response to a question about Clemmie’s future with the brand, writing: ‘Clemmie Hooper was included within our autumn campaign among a roster of diverse women. The autumn campaign has now come to an end, as we move into the winter season. Clemmie doesn’t feature in our winter campaign.’
A fellow mumfluencer, who asked not to be named, tells Grazia that this incident has offered a rare insight into the darker side of influencer life, which is normally impenetrably idealised. ‘We have to reflect this sort of faux happiness to the world, and that becomes part of your brand. But behind the scenes, trolling and talking behind one another’s backs is commonplace.’
Grazia’s source says that competitiveness over securing lucrative partnerships and sponsorships is responsible for an increase in rivalry thanks, in part, to the steady influx of new mumfluencers and micro-influencers who arrive on the scene on a daily basis. ‘The market has become pretty saturated with influencers, and that doesn’t help because it means everyone is far more competitive. The budgets are smaller now and harder to get because there are so many of us. Before there were a handful of people, now there are hundreds of people wanting to get that job.’
This is, in turn, responsible for the exaggerated account of the ‘perfect life’ that we see on the grid. ‘We have to put out into the world an interpretation of ourselves that is very tailored, what we think brands want and what we think our followers want,’ said the source. ‘The more tailored you are to brands, the more work you’ll get and the more money you’ll make. This drama is actually exposing the cut-throat playing field that this kind of work has become.’
'At one party we were given different wrist bands according to the number of followers we had. I noticed people’s eyes skimming over my wrist before coming to talk with me.'
While it made headlines, the rivalry suggested by Clemmie in her comments on Tattle.Life is actually not unusual within the influencer community, explained the source. ‘It’s certainly not the first time that an influencer has adopted a fake persona to try and have an effect on a fellow influencer. I’ve definitely heard of others who set up troll accounts to leave negative comments, or even to contact brands and question why they would partner with a certain influencer. Clemmie is just the first person to get caught.’
Georgina Fuller, a journalist who found herself part of the influencer world after a piece she wrote about being a mum without a mum went viral, told Grazia that her short-lived experience was far from pleasant. ‘Behind the glamorous, carefully curated posts and the seemingly candid confessions, I found the world of mumfluencers to be a little cold and calculating at times. At one party we were given different wrist bands according to the number of followers we had. I noticed people’s eyes skimming over my wrist before coming to talk with me.’
A scandal such as Clemmie’s can certainly be career suicide for an influencer – maintaining a squeaky-clean reputation is vital when you are committing to work with what are often big international brands for six-figure sums. Grazia’s source adds, ‘If there’s any sign of controversy, you’ll get dropped by brands instantly – no brand wants to go anywhere near you. People are so hyper-sensitive. You also stand a good chance of being dropped by your management because they just won’t be able to book jobs for you. You can quickly become toxic in the eyes of the brand.’
While at the time of going to press Clemmie had yet to speak out further on the incident, her husband Simon – known as Father of Daughters on Instagram – said he was feeling ‘angry & a bit sad’ in a statement posted to his one million followers. He said he knew nothing of his wife’s actions, adding, ‘I can’t condone or fully understand why Clemmie did what she did.’
But perhaps it was only a matter of time before an influencer spiralled under the pressure. After all, living your life online isn’t a normal world to inhabit. ‘There are so many positives about this life: you are able to connect with people who might find it hard to reach out otherwise, and you can make a difference to people. And anyone who says the money isn’t good is lying,’ said Grazia’s source. ‘But it’s a weird world to inhabit. There are no real rules, no guidelines – we’re making it up as we go along.
They also comment that instabegging is an unregulated industry and people “make it up as they go along”.
It’s a shame that those people are unprofessional gossiping mean girl types that would rather claw each other down than be successful lol!
Clemmie Hooper didn’t just turn her own world upside down when, earlier this month, she admitted to trolling fellow ‘mumfluencers’ under a pseudonym on the now infamous Tattle.Life website. For the Insta mums who Clemmie had taken digs at online, many of whom had considered her a friend, there was real hurt. For the rest of us it’s shone a spotlight on the darker side of a world that is all about aspiration, relatability and inclusivity.
The 35-year-old midwife, who goes by the name Mother of Daughters on her hugely popular Instagram account, rose to fame thanks to her honest updates about motherhood. Yet, after Clemmie’s admission about setting up a fake Tattle.Life profile, her followers have been left wondering what to believe.
In case you aren’t up to speed: Clemmie admitted to posting negative comments about other parenting influencers – even her own husband, Simon – after getting sucked into reading nasty threads about her family on the forum. Clemmie said she began commenting under the pseudonym Alice in Wanderlust because she believed ‘maybe I could change their opinions from the inside to defend my family and I’.
Other users started noticing that Alice’s geo-tag often matched the locations where Clemmie was sharing photographs of her family on Instagram, and that, she says, was when she started trying to cover it up. ‘It became all-consuming and it grew bigger than I knew how to handle,’ she4 wrote online. ‘When users started to suspect it was me, I made the mistake of commenting about others. I regret it all and am deeply sorry.’
'We have to reflect this sort of faux happiness to the world, and that becomes part of your brand. But behind the scenes, trolling and talking behind one another’s backs is commonplace.’
Despite her apology, the scandal showed no sign of dying down last week, spilling out beyond the confines of Instagram to generate headlines in national newspapers and even the New York Post. It puts the world of influencers and Instagram under fresh scrutiny, amid questions as to the authenticity of people’s relationships and personas on the site.
Perhaps most problematic among Clemmie’s anonymous comments were her remarks about black mumfluencer Candice Brathwaite, who she had hosted on her podcast but accused on Tattle.Life of being ‘aggressive’ and of using her ‘race as a weapon’. Her comments saw her accused of perpetuating racist stereotypes, prompting calls from fellow influencer Kelichi Okafor and many others that her future as a practising midwife be called into question by the NHS.
Kelechi’s Instagram was temporarily deleted after the app’s algorithms claimed she was ‘bullying and harassing’ Clemmie. She posted her concern about Hooper remaining a midwife when there are high mortality rates among black women during birth. She told Grazia, ‘I stated in my Instagram Stories, as someone who has suffered a miscarriage and was ignored by midwives and doctors about the level of pain I was in, it seemed clear to me that medical staff aren’t leaving their conscious and unconscious bias at home.’
Certainly, the future of Clemmie’s position at the top of the influencer world is certainly now in question. After the story broke, her following immediately began to fall (she now has 662k, 10,000 fewer than the previous week – although some of those deserting her may have been cancelled out by new followers intrigued by all the drama).
It is also believed that the future of her brand partnerships, which include adidas and Superga, could be in jeopardy. Marks & Spencer issued a statement on Twitter in response to a question about Clemmie’s future with the brand, writing: ‘Clemmie Hooper was included within our autumn campaign among a roster of diverse women. The autumn campaign has now come to an end, as we move into the winter season. Clemmie doesn’t feature in our winter campaign.’
A fellow mumfluencer, who asked not to be named, tells Grazia that this incident has offered a rare insight into the darker side of influencer life, which is normally impenetrably idealised. ‘We have to reflect this sort of faux happiness to the world, and that becomes part of your brand. But behind the scenes, trolling and talking behind one another’s backs is commonplace.’
Grazia’s source says that competitiveness over securing lucrative partnerships and sponsorships is responsible for an increase in rivalry thanks, in part, to the steady influx of new mumfluencers and micro-influencers who arrive on the scene on a daily basis. ‘The market has become pretty saturated with influencers, and that doesn’t help because it means everyone is far more competitive. The budgets are smaller now and harder to get because there are so many of us. Before there were a handful of people, now there are hundreds of people wanting to get that job.’
This is, in turn, responsible for the exaggerated account of the ‘perfect life’ that we see on the grid. ‘We have to put out into the world an interpretation of ourselves that is very tailored, what we think brands want and what we think our followers want,’ said the source. ‘The more tailored you are to brands, the more work you’ll get and the more money you’ll make. This drama is actually exposing the cut-throat playing field that this kind of work has become.’
'At one party we were given different wrist bands according to the number of followers we had. I noticed people’s eyes skimming over my wrist before coming to talk with me.'
While it made headlines, the rivalry suggested by Clemmie in her comments on Tattle.Life is actually not unusual within the influencer community, explained the source. ‘It’s certainly not the first time that an influencer has adopted a fake persona to try and have an effect on a fellow influencer. I’ve definitely heard of others who set up troll accounts to leave negative comments, or even to contact brands and question why they would partner with a certain influencer. Clemmie is just the first person to get caught.’
Georgina Fuller, a journalist who found herself part of the influencer world after a piece she wrote about being a mum without a mum went viral, told Grazia that her short-lived experience was far from pleasant. ‘Behind the glamorous, carefully curated posts and the seemingly candid confessions, I found the world of mumfluencers to be a little cold and calculating at times. At one party we were given different wrist bands according to the number of followers we had. I noticed people’s eyes skimming over my wrist before coming to talk with me.’
A scandal such as Clemmie’s can certainly be career suicide for an influencer – maintaining a squeaky-clean reputation is vital when you are committing to work with what are often big international brands for six-figure sums. Grazia’s source adds, ‘If there’s any sign of controversy, you’ll get dropped by brands instantly – no brand wants to go anywhere near you. People are so hyper-sensitive. You also stand a good chance of being dropped by your management because they just won’t be able to book jobs for you. You can quickly become toxic in the eyes of the brand.’
While at the time of going to press Clemmie had yet to speak out further on the incident, her husband Simon – known as Father of Daughters on Instagram – said he was feeling ‘angry & a bit sad’ in a statement posted to his one million followers. He said he knew nothing of his wife’s actions, adding, ‘I can’t condone or fully understand why Clemmie did what she did.’
But perhaps it was only a matter of time before an influencer spiralled under the pressure. After all, living your life online isn’t a normal world to inhabit. ‘There are so many positives about this life: you are able to connect with people who might find it hard to reach out otherwise, and you can make a difference to people. And anyone who says the money isn’t good is lying,’ said Grazia’s source. ‘But it’s a weird world to inhabit. There are no real rules, no guidelines – we’re making it up as we go along.
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I once read something by a hotelier saying how fed up they were with influencers calling them and asking for a free night’s stay in return for a review.
I read that! It was an hotel in Ireland and relatively well known YouTuber rang to ask for a free stay in return for a review. The bloke refused stating his excellent reviews from paying customers was more than adequate. She proper slated him and his hotel so he slated her back and all the others like her! It was ace!
I thought this too! #arthistorygeek. She really thinks very very highly of herself hey
I used to really like Nilly and unfollowed her when she failed to speak out against the Meldrums/KKK vlog. Clearly not upsetting Channel Mum/getting the ads was placed higher than morals.
Since the friendship with Candice, Nilly is now a fellow WW ambassador like her idol Candice, so it’s obviously paying off.
The Clemmie ‘scandal’ has exposed so many of these hypocrites, you can’t preach about family/friendships and align yourself with women who tell you white women need to wash/smell.
I’m now speculating that it was all part of the master plan to allow her to publish her Instamum exposé book just in time for Christmas. She’s got what she needs, freely renovated home, money in the bank. She can live without the fake friends.
No Nilly she didn’t. Check your facts.
I don’t know if anyone has mentioned this but In this weeks podcast of Loose Lips (with Luisa zissman and Anna Williamson) they talk about the MOD tattle drama
Spiralled under the pressure- from what? Oodles of money, trips here there and everywhere, press discounts for major work in your massive home, a home that Instagram has probably paid for, a jewellery line, prancing about in clothes from big brands, being a brand ambassador, new teeth, the list is endless. Let’s face it ( just me guessing) she probably came on here looked at the comments then thought “hmmm I might say a few crappy things about people I actually know as I’m anonymous” these comments went on for months, she was found out, no one died, there has been fuss but that’s to be expected when you preach one thing and do another. I think I’ll keep my sympathy for people who are skint, ill and really suffering not a couple of middle class twits who have the combined conscience of a peanut, if it all goes tits up they will manage.New grazia article (boy they’re milking it lol!) which basically says the instabeggers are witches because “trolling and talking behind one another’s backs is commonplace”.
They also comment that instabegging is an unregulated industry and people “make it up as they go along”.
It’s a shame that those people are unprofessional gossiping mean girl types that would rather claw each other down than be successful lol!
Clemmie Hooper didn’t just turn her own world upside down when, earlier this month, she admitted to trolling fellow ‘mumfluencers’ under a pseudonym on the now infamous Tattle.Life website. For the Insta mums who Clemmie had taken digs at online, many of whom had considered her a friend, there was real hurt. For the rest of us it’s shone a spotlight on the darker side of a world that is all about aspiration, relatability and inclusivity.
The 35-year-old midwife, who goes by the name Mother of Daughters on her hugely popular Instagram account, rose to fame thanks to her honest updates about motherhood. Yet, after Clemmie’s admission about setting up a fake Tattle.Life profile, her followers have been left wondering what to believe.
In case you aren’t up to speed: Clemmie admitted to posting negative comments about other parenting influencers – even her own husband, Simon – after getting sucked into reading nasty threads about her family on the forum. Clemmie said she began commenting under the pseudonym Alice in Wanderlust because she believed ‘maybe I could change their opinions from the inside to defend my family and I’.
Other users started noticing that Alice’s geo-tag often matched the locations where Clemmie was sharing photographs of her family on Instagram, and that, she says, was when she started trying to cover it up. ‘It became all-consuming and it grew bigger than I knew how to handle,’ she4 wrote online. ‘When users started to suspect it was me, I made the mistake of commenting about others. I regret it all and am deeply sorry.’
'We have to reflect this sort of faux happiness to the world, and that becomes part of your brand. But behind the scenes, trolling and talking behind one another’s backs is commonplace.’
Despite her apology, the scandal showed no sign of dying down last week, spilling out beyond the confines of Instagram to generate headlines in national newspapers and even the New York Post. It puts the world of influencers and Instagram under fresh scrutiny, amid questions as to the authenticity of people’s relationships and personas on the site.
Perhaps most problematic among Clemmie’s anonymous comments were her remarks about black mumfluencer Candice Brathwaite, who she had hosted on her podcast but accused on Tattle.Life of being ‘aggressive’ and of using her ‘race as a weapon’. Her comments saw her accused of perpetuating racist stereotypes, prompting calls from fellow influencer Kelichi Okafor and many others that her future as a practising midwife be called into question by the NHS.
Kelechi’s Instagram was temporarily deleted after the app’s algorithms claimed she was ‘bullying and harassing’ Clemmie. She posted her concern about Hooper remaining a midwife when there are high mortality rates among black women during birth. She told Grazia, ‘I stated in my Instagram Stories, as someone who has suffered a miscarriage and was ignored by midwives and doctors about the level of pain I was in, it seemed clear to me that medical staff aren’t leaving their conscious and unconscious bias at home.’
Certainly, the future of Clemmie’s position at the top of the influencer world is certainly now in question. After the story broke, her following immediately began to fall (she now has 662k, 10,000 fewer than the previous week – although some of those deserting her may have been cancelled out by new followers intrigued by all the drama).
It is also believed that the future of her brand partnerships, which include adidas and Superga, could be in jeopardy. Marks & Spencer issued a statement on Twitter in response to a question about Clemmie’s future with the brand, writing: ‘Clemmie Hooper was included within our autumn campaign among a roster of diverse women. The autumn campaign has now come to an end, as we move into the winter season. Clemmie doesn’t feature in our winter campaign.’
A fellow mumfluencer, who asked not to be named, tells Grazia that this incident has offered a rare insight into the darker side of influencer life, which is normally impenetrably idealised. ‘We have to reflect this sort of faux happiness to the world, and that becomes part of your brand. But behind the scenes, trolling and talking behind one another’s backs is commonplace.’
Grazia’s source says that competitiveness over securing lucrative partnerships and sponsorships is responsible for an increase in rivalry thanks, in part, to the steady influx of new mumfluencers and micro-influencers who arrive on the scene on a daily basis. ‘The market has become pretty saturated with influencers, and that doesn’t help because it means everyone is far more competitive. The budgets are smaller now and harder to get because there are so many of us. Before there were a handful of people, now there are hundreds of people wanting to get that job.’
This is, in turn, responsible for the exaggerated account of the ‘perfect life’ that we see on the grid. ‘We have to put out into the world an interpretation of ourselves that is very tailored, what we think brands want and what we think our followers want,’ said the source. ‘The more tailored you are to brands, the more work you’ll get and the more money you’ll make. This drama is actually exposing the cut-throat playing field that this kind of work has become.’
'At one party we were given different wrist bands according to the number of followers we had. I noticed people’s eyes skimming over my wrist before coming to talk with me.'
While it made headlines, the rivalry suggested by Clemmie in her comments on Tattle.Life is actually not unusual within the influencer community, explained the source. ‘It’s certainly not the first time that an influencer has adopted a fake persona to try and have an effect on a fellow influencer. I’ve definitely heard of others who set up troll accounts to leave negative comments, or even to contact brands and question why they would partner with a certain influencer. Clemmie is just the first person to get caught.’
Georgina Fuller, a journalist who found herself part of the influencer world after a piece she wrote about being a mum without a mum went viral, told Grazia that her short-lived experience was far from pleasant. ‘Behind the glamorous, carefully curated posts and the seemingly candid confessions, I found the world of mumfluencers to be a little cold and calculating at times. At one party we were given different wrist bands according to the number of followers we had. I noticed people’s eyes skimming over my wrist before coming to talk with me.’
A scandal such as Clemmie’s can certainly be career suicide for an influencer – maintaining a squeaky-clean reputation is vital when you are committing to work with what are often big international brands for six-figure sums. Grazia’s source adds, ‘If there’s any sign of controversy, you’ll get dropped by brands instantly – no brand wants to go anywhere near you. People are so hyper-sensitive. You also stand a good chance of being dropped by your management because they just won’t be able to book jobs for you. You can quickly become toxic in the eyes of the brand.’
While at the time of going to press Clemmie had yet to speak out further on the incident, her husband Simon – known as Father of Daughters on Instagram – said he was feeling ‘angry & a bit sad’ in a statement posted to his one million followers. He said he knew nothing of his wife’s actions, adding, ‘I can’t condone or fully understand why Clemmie did what she did.’
But perhaps it was only a matter of time before an influencer spiralled under the pressure. After all, living your life online isn’t a normal world to inhabit. ‘There are so many positives about this life: you are able to connect with people who might find it hard to reach out otherwise, and you can make a difference to people. And anyone who says the money isn’t good is lying,’ said Grazia’s source. ‘But it’s a weird world to inhabit. There are no real rules, no guidelines – we’re making it up as we go along.
Elle Darby and The White Moose Cafe (Paul Stentson) in Dublin.
Interesting to note Paul and his partner are very, very good friends with the SacconeJolys
He knows exactly what he was doing calling her out so publicly. Although she had some cheek
just incase anyone was wondering why links sometimes get removed, Helen posted this!
Links to Grazia are not allowed
Not because of the very poor quality, but because their writers have spammed tattle with links to articles they wrote and spammed boards with offtopic messages trying to interview people. But don't worry no one is missing out on not reading these articles.
tattle.life
This deserves a cheer...
Vomit! Vomit! Vomit!
I can't stand that nilly woman. She's such a sap. Also I still don't have a clue what peanut is.
Those with and without allergies should stay away.Ooh!! I wonder if they have cold showers in his hotel!Elle Darby and the white moose cafe (Paul Stentson)
Interesting to note Paul and his partner are very, very good friends with the SacconeJolys
He knows exactly what he was doing calling her out so publicly. Although she had some cheek
Links to Grazia are not allowed
Not because of the very poor quality, but because their writers have spammed tattle with links to articles they wrote and spammed boards with offtopic messages trying to interview people. But don't worry no one is missing out on not reading these articles.tattle.life
Luisa saying UGG outed MOD was that true? I can’t remember any more. I like Luisa. What she’s saying is bang on. “all these mummy bloggers prostitute their kids” true!
was that true? I can’t remember any more. I like Luisa. What she’s saying is bang on. “all these mummy bloggers prostitute their kids” true!- Status