Someone with not much money would be grateful but embarrassed about being gifted something as simple as a beauty treatment. Not Zoe or anyone else selfishly sitting on a stupid amount of money, they will grab with bragging glee anything that is thrown in their direction. Of course it's the companies etc fault too, it's advertisement. But none of these youtubers think of doing something kind and gifting it on to someone less fortunate and paying for their own treatment instead.