I was speculating a little about other demographics but the pattern of feigning membership of a group to then lead (astray) or exploit that group is clearly there. I only found this thread when I tried to find out why/where "Vonny" had disappeared and this is nearly top of Google search results. Still confused why she just disappeared.
It's more likely than Moyes being incompetent at what she does or her employer not wanting what they got. The article linked goes into great detail, more than most want (or can deal with) apparently. Whilst at the National her ultimate employer was a bunch of excecutives at Gannett Media which included CEOs from a weapons manufacturer Northrup Grummen, a Trans Arabian oil pipeline, and one from the same record label that lists Beyonce. Of course you'll find anti-racism cosplays with the aim of selling music but packaged as social commentary. Likewise, Gannett has a bunch of online car sales websites and of course you'll find anti-cycling stories across their list of publications.
It's very possible that Moyes was just the sex appeal to sell articles written by other people which could go some length to explain the schizophrenia.
Still surprised that people would think "left liberal socialist" types, someone said Vonny even had a communist phase, would be employed by a media outlet so intertwined with the military industrial complex to be their authentic selves.