I agree - I work in the industry and am very heavily tattooed myself but it breaks my heart when I see young 18/19/20 yr old who are covered because from experience, those things you loved so much you wanted them permanently etched on your body at that age, or the look/subculture you loved as a teen/v.young adult, almost certainly won’t be the same things you love at 30+ years old. Also, as mainstream as tattoos are becoming, there’s still a huge stigma around being heavily tattooed/face/hands/neck tattoos etc and they can massively hinder your career prospects.
If she wants to promote being heavily tattooed etc, then that’s fab, but try and raise the age of her target audience to those that aren’t young, impressionable and barely out of nappies!