Can I just add, I know I keep banging on about accountability and responsibility, but, heres an example:
I used to follow Mrs Hinch, is she a bad person, no, I don't think so. But one day she sprayed a chemical cleaner on her babys bib to get rid of a stain, it says on the bottle, Do not use on clothing as it does not wash off in the washing machine! Now, honest mistake, she clearly didn't look at the bottle. We all make mistakes. The issue was, when it was brought to her attention, she just deleted the story and said no more about it. When she should have deleted the story, then come on and explained that you should not use the product in that way, she simply overlooked it at the time, didn't realise, sorry about that. But when you just delete it and hide your mistake, the damage is done, and god knows how many mums are out there spraying this chemical on their kids clothes not knowing it doesn't wash off and could be doing harm to their health because she hasn't bothered her butt to rectify it.
Its the same with TB, she liked a transphobic meme, when found out she goes and unlikes it and hides, rather than addressing it and saying, sorry it was a stupid thing to do, I don't think like that, it won't happen again. She doesn't know the reach it has had and who it has personally affected, because she's an influencer and if she thinks like this does a young impressionable person think her 60K+ followers think like this. I would like to think she's not transphobic, but it is these undertones (silly jokes) in society that are a big problem.
The same with the *ong phrase she used. She just deletes it and claims people are bullying here. Again the damage is done, are there people going around using this word now that TB used it, using this as a word for people without fake tan on?. She should have deleted it, come on and explained, guys I used a really offensive word that I didn't realise was offensive, please do not repeat it, I will never repeat it, sorry for any hurt caused!
It really is that simple, rectify your mistakes because when you don't it does further damage and just shows you don't care. I actually feel like its a real opportunity for her to show her humility and gain her a lot of respect.