'I got all I wanted for mothers day which was a whole morning to myself' despite not even seeing the kids that week at all
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I love that MOD has liked this post-didn’t she get accused of copying a Cult of Youth jewellery design?
With hindsight I think that was a bit of Instagram puff. They weren’t very similar at all really were they? Created a good buzz around the release though
It’s definitely peak selling season. Remind the mums how hard they work, how tough parenting children is, how much they deserve to be treated, oh here’s my new product I just launched in time for Mother’s Day
Oooh I didn’t know about that? Has cult of youth got the copyright on jewellery and MOD had a jewellery line? Sheesh - it’s just not on!
I can’t even remember what the design was now - a moon?
I remember someone on the mumsnet threads going “don’t you think they are similar?” “They are though aren’t they” “X thinks they are similar” “can’t believe she copied” until a few people caved in and say “yes, Omg, copying a MOON, from her FRIEND the cow!” And then it spilled over onto Instagram and the design was pulled.
The end.
I also can’t stand the mother’ day gift guides that Instagramers and bloggers do. Just a random list of crap that they have been gifted or paid to include. Oh I really recommend you buy this {tit} as I goy sent it for free and love it as it didn’t cost be anything.
They both got quite a bit of business out of it. Although the MOD ones looked a bit better. But then you google them, you can find even nicer cheaper ones. Didn't they all moan at Next not so long ago about the scamp and dude thing? yet they were all there recently. Hahaha
MOD's designs are very, very generic but she is now giving lessons on how to wear a necklace (or even layer a long one and a short one, apparently you put them round your neck, et voila!). Can we not have an ethical mother's day where we absolutely don't spend any money but have homemade cards and breakfast in bed? No, I thought not - cos these so-called influencers, our friends, are all desperately flogging us more and more crap.
Oh god...this. And knowing they’ll all have been sent their bodyweight in Emma Bridgewater/Monica Vinader/Pixi/Bloom & Wild gifts (I could go on). Style Mum had one of her yawnathon box opening sessions yesterday in her stories - which reminded me of how much they get even in just 4 days.
Yup the next week will be an endless series of posts saying we are ALL good mothers (thanks) and deserve all these nice things that you get for free
Clemmie T's new list about her identity as an influencer is interesting.
There are bits I agree with but I think advertising is a tit industry designed to make people feel inadequate in order to take their money. In my mind all that's happened is she took an honest way of allowing new mums to share the reality of parenting via Instagram and monetised it, through making new mums feel inadequate so they can be sold stuff. Making money is fine but I don't think this is ethical, especially when you are essentially trading your kids' childhood.
There are bits I agree with but I think advertising is a tit industry designed to make people feel inadequate in order to take their money. In my mind all that's happened is she took an honest way of allowing new mums to share the reality of parenting via Instagram and monetised it, through making new mums feel inadequate so they can be sold stuff. Making money is fine but I don't think this is ethical, especially when you are essentially trading your kids' childhood.
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Agree! Although overall I’m afraid I found it a load of introspective, self justifying twaddle. As a fellow marketier, Clemmie, surely you can just see it for what it really is and just stop over intellectualising it! You’re flogging your family for freebies. Sure - why not. Everyone deserves to make a living as they see fit and why not jump on this bandwagon. It’s there for the taking. Go for it. But stop trying to kid us (and yourself) that you’re doing it all to “help others”. All the YAWNS.....
She doth protest too much?!
Some of the points - mainly in the second half of the list - came off as a bit defensive to me.
I've read it a couple of times now and I like it even more each time I read it (although I don't agree with some of it). I like CT, unlike some of the other influencers (Channel Mum lot for example) she is creative, not just about the ADs, and I like her lists, they are generally pretty interesting. She's going through the same journey as FB is now itself - from edgy disrupter where making mistakes is fine if it's at the expense of creativity, to more of a mature business which has greater responsibilities in terms of transparency, ethical behaviour and social responsibility.
All start ups go through this journey which is why some entrepreneurs that enjoy the buzz of the early days get out when the reality of running a business on a day to day basis (and the boring responsibilities of compliance with various rules) takes over.
FB's reputation is being shredded daily as more news comes out about its dodgy practices of monetising private data for advertising revenue. I think Clemmie will soon prefer to have 'influencer' on her CV than Facebook tbh.
Interesting that a lot of the comments under the post are from influencers or wannabe influencers, wanting some validation of what they do.
Absolutely no problem with influencers making money from what they do, just do it ethically.
All start ups go through this journey which is why some entrepreneurs that enjoy the buzz of the early days get out when the reality of running a business on a day to day basis (and the boring responsibilities of compliance with various rules) takes over.
FB's reputation is being shredded daily as more news comes out about its dodgy practices of monetising private data for advertising revenue. I think Clemmie will soon prefer to have 'influencer' on her CV than Facebook tbh.
Interesting that a lot of the comments under the post are from influencers or wannabe influencers, wanting some validation of what they do.
Absolutely no problem with influencers making money from what they do, just do it ethically.
I agree, it was a load of self righteous, self justifying twaddle. The thing with her lists is that she doesn’t even write most of them, but seems to claim credit for her blog. Looks like NSSN is starting to do the same thing. I’m bored of it and need to get better at unfollowing
I’ve had to unfollow NSSN, her lists on her posts are even more contrived and try hard then her previous style. Not to mention her constantly contradicting herself and lack of authenticity.
I agree. ‘I never set out to be an influencer’
What did mums used to do before we had the Instamums to make us feel inferior? Thank god for CT and the rest of them.
Wouldn’t it be refreshing if someone just admitted that they fell in to it, are thankful to their followers and feel they owe them something and yep I keep doing it cause I like the money?
It is the whole “I owe you nothing”, “ I provide content for free” thing that pisses me off.
Oh and the no one was doing what I was doing -erm.... there was such a thing as blogs. They are so entitled. I wouldn’t accept that behaviour off my five year old!
It is the whole “I owe you nothing”, “ I provide content for free” thing that pisses me off.
Oh and the no one was doing what I was doing -erm.... there was such a thing as blogs. They are so entitled. I wouldn’t accept that behaviour off my five year old!
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