Usually a lurker but this one gave me HIGE ick today. Man in a shopping centre with wife and three children, a baby in a pram, toddler and roughly 6 year old. Mum is struggling with the baby crying and toddler fussing and juggling bags and the pram. Man having a loud "I'm an important business man but I'm still VERY down to earth, we're all mates here" conversation on his mobile ("yeah Clive if you could get those on my desk by C O P that'd be BLINDING, don't want to hassle you mate but I've got a lot riding on that one..." etc etc). Ends call, older daughter asks if they're going to a certain shop now. "Yeah yeah darlin we are, sorry I was just on the phone, Daddy has to make all the money so his queen and his little princesses can SPEND it!"
I rolled my eyes and fairly sure I felt the rest of the population do it along with me.