Okay, let me preface this by saying that not everyone has to be a boss babe who only lives for work. But... Her 2023 goals sound like they're written by a stay at home mum. That would be fine, of course, but she's the head of a company that's supposed to support their whole family. And not just for now but for the foreseeable future as well. As far as we know, they do not have enough capital, sources of passive income or family money to let them just retire when the Anna Edit no longer brings in the money.
I guess Mark is the brain behind the brand these days and Anna's just the face. Neither of them seem to care about long-term plans but rather only the short-term fix (affiliate links) and that really shows. Do they not understand that their content is essentially their portfolio when they need to find an actual job in the industry?