Saw my sister at the weekend and she was wearing a floor length cardigan thing with lemons on. Straight away I knew it was Stacey's and
when she said she loved the range. Anyway, one of the buttons fell off later that night, she'd only had it about a week
My problem with ITS is two things:
1. They produce exactly the same designs regardless of who is promoting the range. It is clear the 'celebs' select the designs they like and the colours/patterns on the material. Stacey likes floral, slightly too young for her styles, Jac Jossa prefers plainer materials but they are exactly the same designs. They get the 'celebs' to pass this off as their own and possibly are duping them into believing they are really putting in a lot of effort with the collection.
2. They are made in sweat shops. It would be far better for ITS to offer a ethically produced collection of wardrobe staples, that isn't permanently offering discounts.
I like his idea; It is so simple it is stupid, but he's made a lot of money now and he can afford to do individual designs at real costs made in the UK. Adam is a designer, so he needs to stretch himself to actually produce some decent designs that are not all smock dresses and shapeless tat.