Sofie's World

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Sofie and Zoey (separately) did Instagram tours in Rome through Airbnb back in the day, but I bet this would be with Kacie or someone else - remember Tess, that friend of Kylie who was running her own tours called Clam Tours (really unappealing name if you ask me)?
Hahaha yes, Clam Tours. 🫠

I remember those Air B&B "experiences", now that you mention it!

I think we'll be seeing more of these things. It seems to have become really popular for travel companies or tour operators to add in an "Influencer" or YouTube personality which seems like win-win for everyone involved. The tours get much more publicity and bookings, the influencers get paid and get to hang out "on vacation" and the travelers are happy to meet their favorite social media personality, I guess.

Whatever happened to that other American woman in Rome-- Abbie? I think her name was. She worked with Devour tours or similar and knew Sofie. She appeared in Lucrezia's (of Learn Italian With...) sometimes. But I haven't seen posts from her in ages.
 
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Hahaha yes, Clam Tours. 🫠

I remember those Air B&B "experiences", now that you mention it!

I think we'll be seeing more of these things. It seems to have become really popular for travel companies or tour operators to add in an "Influencer" or YouTube personality which seems like win-win for everyone involved. The tours get much more publicity and bookings, the influencers get paid and get to hang out "on vacation" and the travelers are happy to meet their favorite social media personality, I guess.

Whatever happened to that other American woman in Rome-- Abbie? I think her name was. She worked with Devour tours or similar and knew Sofie. She appeared in Lucrezia's (of Learn Italian With...) sometimes. But I haven't seen posts from her in ages.
Abbie Stark! Good question, looks like she hasn’t posted since July when she appears to have been celebrating her bachelorette. Wonder what is going on in her world. But I guess it’s not uncommon for her to take social media hiatuses.
 
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Given Kacie’s recent announcement about her Amalfi Coast tour, it’s kinda obvious that Sofie must be planning to get involved.
Again I must say: Amalfi Coast? As a tour destination?
Groundbreaking.
 
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Given Kacie’s recent announcement about her Amalfi Coast tour, it’s kinda obvious that Sofie must be planning to get involved.
Again I must say: Amalfi Coast? As a tour destination?
Groundbreaking.
Yeh if you're paying a tour guide or something surelynthe point is for them to show you things you might not find otherwise? Kacie always just seems to go to things you see all over social media already
 
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Given Kacie’s recent announcement about her Amalfi Coast tour, it’s kinda obvious that Sofie must be planning to get involved.
Again I must say: Amalfi Coast? As a tour destination?
Groundbreaking.
Yeah, that's why I was wondering. It seemed to me she's thinking of joining Kacie or doing tandem tours.

Last year I remember the people on the tours were almost all very young (early 20s) and female. There are actual certified guides employed and Kacie just kind of hangs out with them and eats/drinks.
 
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Does everyone have to advertise tours and Italian with Davide on the same day? I first saw Kacie’s ad and then Sofie’s… sure his course registration is only open for one day, but if they didn’t both post about it on the same day it would maybe be slightly less obvious that it’s a plug and she’s not actually spending her lazy Sunday studying potere vs. riuscire.
 
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Yes, agree! @moronglace And they do it all the time! It's so obvious. And with Sofie I think we all know she isn't really "brushing up" with him. 🙄 What always strikes me as odd is how often people post ads on the same day. If you follow one person in some genre, you usually follow a few. It's like that stupid e-bike thing I posted a bit upthread. Are companies stupid enough to schedule it this way? Even Davide could send out the memo to at least stagger a few days apart.
 
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Omg, all Kacie is doing are ads now. The latest is for plants? And why has she taken on an OTT goofy theatre kid personality for it?

I'm so bored of the Sunday Riley shilling from Sofie. If this is really what the majority of her content is going to be, I might unfollow.

I also find it weird both seem to have no other friends apart from other "Influuuuencuuuurs." Always Danae Mercer in the mix, or Sofie films hanging out with a few other YouTubers/smaller IG women or people she does business with for SR. Zzzzzzzzz
 
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Omg, all Kacie is doing are ads now. The latest is for plants? And why has she taken on an OTT goofy theatre kid personality for it?

I'm so bored of the Sunday Riley shilling from Sofie. If this is really what the majority of her content is going to be, I might unfollow.

I also find it weird both seem to have no other friends apart from other "Influuuuencuuuurs." Always Danae Mercer in the mix, or Sofie films hanging out with a few other YouTubers/smaller IG women or people she does business with for SR. Zzzzzzzzz
That app is literally the most pointless app I Hve ever heard of, surely you ask what a plant is when you get it and then just Google any instructions if you don't know how to look after it? Who on earth would be paying for that?!

I unfollowed sofie a while ago but she still constantly comes up on my Instagram feed. I wonder how much they both earn? Sofie in particular must be earning a good salary from her job and then probably (at least) doubles it with all of these ads
 
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@emm I remember looking up the SR salary on Glassdoor right before her move and it started at 77k, I'm pretty sure. As you know, in Italy that's a lot given the lower COL due to lower wages. I assume she makes a lot, (and I can't even imagine how much as I'm constantly floored by numbers) for sponsorships, ads etc. Plus she gets so much gifted, too.
 
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@emm I remember looking up the SR salary on Glassdoor right before her move and it started at 77k, I'm pretty sure. As you know, in Italy that's a lot given the lower COL due to lower wages. I assume she makes a lot, (and I can't even imagine how much as I'm constantly floored by numbers) for sponsorships, ads etc. Plus she gets so much gifted, too.
God I earned about 2000 a month when I lived in Rome and felt rich with that, I cannot even imagine earning as much as that!
 
God I earned about 2000 a month when I lived in Rome and felt rich with that, I cannot even imagine earning as much as that!
I guess that's why the Florence appartamento is pretty spacious and new lol.

I know she promotes MZ Wallace bags every so often. I wonder if the "payment" is simply being gifted all the bags or there's a monetary amount, as well. There probably is.
 
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I guess my question is, why does she *need* to promote SR on her own Instagram? If it’s for the money, then she is doing an ad, and she needs to claim it as such, even if she works for the company, right? Is her 77k salary not enough?
 
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I guess my question is, why does she *need* to promote SR on her own Instagram? If it’s for the money, then she is doing an ad, and she needs to claim it as such, even if she works for the company, right? Is her 77k salary not enough?
I assume it's a job requirement. But that's why I'm curious how it ISN'T an ad. It especially annoyed me when she tagged one story #gifted. 🙄 She means freebie to promote? I also rolled my eyes so hard when she mentioned her mother brought her SR's "latest release only available in the States so far" to try out. Is it possible they aren't in the SR office or warehouses with an imminent release? These are the things that put me off. I don't think she earns extra for these, but I feel like the company is being shady again. Yes her job is on her profile, but how many really look? Then she's "randomly" using all these products in Lives and stories lol.
 
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I suppose the FTC's sec 5 policy is what has me wondering about Sofie's constant Stories, reels, lives etc.

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Another example
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In the January favorites she talks about Tàr being a “MeToo film” about “political correctness”. Has anyone seen it to know what she means by this?
 
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In the January favorites she talks about Tàr being a “MeToo film” about “political correctness”. Has anyone seen it to know what she means by this?
I don't know, but when she put clips in her stories the other week I just assumed she related because she used to play the viola or violin. Lol! Can't remember. I'm curious.

I read the plot, it seems pretty heavy. I guess it's Me Too because there are false accusations of predatory behavior via a video taken out of context? Is that was Sofie is trying to say? 🤔

ETA: The critique I just read noted it takes aim at cancel culture. I wonder if that's more what she's worried about. Haha.
 
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Ok I just watched. I don't love how she doesn't disclose she works for Sunday Riley (re: Her promotion for "the company" she works for in Italy). Especially since a product was in her faves. It seems shady.

Also those OH products are all gifts from the founder. On IG she tags them in tiny tiny font #gifted and when I went to that person's IG, she returns favors by promoting Sunday Riley and a bunch of other brands I assume she trades favors with.

I don't think I'd take any "Influencer's" recs with anything but a grain of salt.
 
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Ah, I guess I will have to watch the film to see what it's about.
I knew she played violin, but I didn't know it was for 12 years. That accompanied by her equestrian hobby and studying for a summer at the Sorbonne really drives home the whole fact that she's upper middle class.

By the way, gotta be honest when I heard her preface about the "unfavorite moment" of the month, I almost thought she was going to talk about finding out about this thread :p I forgot her dog had been attacked. Poor Leo, I'm glad he's doing better now, hope she compensated her dogsitter for having to go through that experience.
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Why be coy about the fact that she works for SR on Youtube when it's all she ever posts on IG?
 
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Lol about thinking she found out about this thread @moronglace 😂 And it's only the 3 of us lol.

That reminds me. Her sister-in-law is her manager. It's probably only a matter of time a Google search turns up haha.

I guess it's her one year anniversary of living in FI, according to her IG.
 
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