I find it really conflicting, was going through a load of old SW books the other day and one actually mentions calories, it was comparing a SW fry up to a normal one and said just as much food but fewer calories, yet in group like you say it’s almost as if mentioning the existence of calories is forbidden and you can only refer to things as Free or having syns! Mentioning weighing anything other than Healthy Extras gets you looked at like you’ve got two heads. I really think they could do with a bit of an overhaul on the free carbs side of things like saying for example one serving of pasta/rice/potatoes per meal is free.
Edit: just to add the picking batter off fish thing is mad simply because fish and chips isn’t exactly cheap anymore, I’m not picking the batter off