SJ Strum

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Absolutely heartbreaking news. That poor family, and her poor husband and girls. She was far, far too young to die
 
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Shed a few tears when I saw her post. Heartbreaking news. Life is so cruel.
 
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Absolutely heartbreaking. They seem like such a close, loving family. Naomi’s parents moving closer to be near Lee and their grandchildren, I’m sure will be a support. This news really got to me last night.
 
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Been thinking of lovely SJ and her family all weekend😢😢so heartbreaking for them all. Naomi was always smiling, even at her worst, and I’m sure that positivity will live on through her girls and husband💔💔
 
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She's back to trying to be Swedish. #Swedishfamily. From what I understand she has made no attempt to learn the language and the kids don't speak it either.
 
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I’m sorry but this latest video is just sick. There’s no need to make a video on the back of her sister dying. How disgusting.
 
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i appreciate her other content about loss and grief, but i think she should've waited until they had a proper charity partner (as she said they're looking for now) to launch these hoodies. it's a nice message but without the x% donation incentive to buy it just looks like profiting off of merch 'designed' by your dead sister. i understand it's not that black and white but i'm usually on board w naomi content and even i'm struggling to justify it rn 😬
 
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i appreciate her other content about loss and grief, but i think she should've waited until they had a proper charity partner (as she said they're looking for now) to launch these hoodies. it's a nice message but without the x% donation incentive to buy it just looks like profiting off of merch 'designed' by your dead sister. i understand it's not that black and white but i'm usually on board w naomi content and even i'm struggling to justify it rn 😬
I find it a little bit poor tatse, I don't know 100% why but it sort of feels like using the grief for views in a way. I really like her and was so sad about Naomi but it's just a bit of a strange one I'm finding the content lately.
 
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Gotta giver her kudos for how much of a support she has been for her brother in law too, not only her nieces
 
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Still mispronouncing names like the professional baby name consultant she is 😂 Someone has actually commented saying Montague isn't pronounced Montagoo and she's replied with "maybe"
She cant even do her made up job properly!
 
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Lol-ing that she’s put a Swedish flag in front of the UK flag on her bio, like it makes her even more quirky.

You’re English love. You live in England. You’ve got a Swedish husband and sometimes go to Sweden for 2 weeks in the summer holidays. Doesn’t make you Swedish.
 
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Lol-ing that she’s put a Swedish flag in front of the UK flag on her bio, like it makes her even more quirky.

You’re English love. You live in England. You’ve got a Swedish husband and sometimes go to Sweden for 2 weeks in the summer holidays. Doesn’t make you Swedish.
Haha so true! This is my pet peeve about her. She has even changed her accent to sound Swedish.
 
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Haha so true! This is my pet peeve about her. She has even changed her accent to sound Swedish.
The thing is the family is more English than Swedish. She's English her kids were born in the UK. Her husband has lived in the UK since uni presumably. She doesn't speak Swedish. The kids don't speak Swedish. She doesn't like anything about the Swedish lifestyle other than the aesthetics . The fishy non vegan cuisine, the outoorsy-ness, the skiing. She dislikes it all.
 
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Going for a tattoo with your Dad! Classy, really classy!

She is going to continue to flog her unfortunate sisters death until the end of time using she!

The idea of using her sisters ashes for her tattoo - just wtf!
 
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