I feel like lately Simone's "vibe" has taken a noticeable turn...like, she's cracking. There's a strained quality to her stories, her content has really dwindled to almost all ads, and she's just struggling to remain as upbeat and interested in posting as she once was.
I think Tattle being a constant source of regular feedback that she can't just block and ignore has really done a number on her, and with her follower count draining away steadily, and more attention being paid to influencer culture and the broken and dodgy business model that props it all up, I think she may be having a bit of a personal crisis of "how long can I keep doing this lucratively".
Or she's pregnant and hiding the morning sickness is really getting to her.