Just seen the ‘pigeonholed’ stories. Completely agree with others who have said that she’s put herself in a box, and to be fair to Liv she does seem to recognise that. I think people tend to follow different accounts for different things. People probably follow her for her MH content because she’s willing to show herself when she’s really low & talk about aspects of MH that other influencers might avoid. Her home & lifestyle content is a bit more of an acquired taste, as is her fashion & makeup, and I can’t imagine any of it being the main reason anyone is following her. There are loads of other accounts I’d personally look at for that sort of content before I thought of Liv. It’s her account & she should be posting whatever she wants on there, but she might have to just accept that moving away from MH could mean losing interest from people who are only following her for that.
To be honest I think you’re totally right. I came across her page and (initially) found her openness about mental health and body positivity to be quite refreshing. That was how she positioned herself and that was the demographic she was going for. As times passed I’ve realised that actually, she’s not doing much for me and probably many others any more, as she dips in and out of the self love stance and (seems) to only open up about her mental health when she’s not getting the engagement she needs. I, like most other people my age (30


) have go to accounts for lifestyle, home decor and fashion - and while liv clearly enjoys posting about these things, I wouldn’t say that it’s her area of expertise. Her clothing line is expensive for what it is, and likely out of budget for a large chunk of her followers. I don’t personally like her hair and makeup choices, and everyone is obviously entitled to their own opinions on that. She started her page as a mental health community, grew her followers based on that, and is clearly trying to branch out but just isn’t getting it right. She’s put herself in the box, nobody else is to blame for that. I’m sure it does make her sad and drained but when you choose the influencer life you need a thick skin and I just don’t think she’s cut out for it personally
