Exactly. If you want to sell alcohol, own your decision! Don’t write a rambly hand-wringing email because you’re worried that people are going to criticise you for capitalising on the “gin o’clock!” mummy stereotype.I’m on the mailing list as I toyed with buying a jumper a few years ago (but didn’t! So no embarrassment for me now) and I’ve never paid much attention. And then for some reason I read the extraordinary drivel last week about booze. What was that? Launching a drink? Why? You sell jumpers. And also just own the decision. Don’t pussyfoot around it like that.
Lurching from one thing to another has been the cornerstone of the SM brand for a while now. There’s so way it’s successful or sustainable.Drama much? I have a couple of the sweatshirts. However I was more than confused to get an email telling me to drink responsibly and that they were launching gin. Is it on brand? No. Is it lurching from one thing to another? Yes.
Seems a dangerous tactic to alienate most of your audience who have been reading tattle after being signposted to it via other insta mums...
A difference of opinion does not a troll make-eth...
THIS!!!!!I can’t fucking bear SM. “oooh look we donate 5p of our hideously overpriced tees to the poor and consumptive” ah fuck off.
When I became a mum for the first time one of my terrifically “woke” chums gave me a “maman” tee and I couldn’t stand it.
to me they are the threads of choice for the worst kind of smug twat who sees motherhood (mainly NEW motherhood) as an exciting lifestyle segue.
The best thing about it though, as that was all just word salad... the real point was ‘everyone is talking about MoD and no one is talking about me’. Classic'Hauling my brand over the coals' = questioning if something that was trendy 5 years ago is still popular?!
I cant even go to the toilet without my toddler offering to wipe my bum for meLol a few nights away... can I get a few hours away? Cos I can’t remember the last time that happened
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