I think there was very much a "perfect storm" - looming recession, lockdown, people needing help with their businesses having a hard time due to COVID19 or on furlough/at risk of redundancy so looking to set up for themselves.
And along came someone who was relatable, seemed to have made a success of it, and could help. In the fear climate we were in back then, it was easy to get sucked in to someone who externally at least, was successful, reputable and looked like one of us.
On reflection, it was a cynical, mercenary play by Sarah Akwisombe (and of course Llewy - but it was Sarah who we bought into) to capitalise on fear and relieve people of their savings, their bounceback loans or their other sources of money.
In less fear laden times, I don't think her approach would have been as successful.
Certainly explains the rush to get the book out at the start doesn't it - establishing authority as the Contrepreneur Formula calls it.
On a plus side though, those follower numbers keep on falling!