She should embrace the “internet mum” as realistically the best (only) thing she offers right now is nostalgia.
As others have said, she seems to have lost her sense of style. Change is fine but she hasn’t changed her style, she’s just now wearing/flogging anything that comes her way.
I appreciate she needs to make a living but why can’t she do that while having some integrity? Or is she in a genuine style rut?
I would imagine she’s well loved enough (again, the nostalgia hook) that she doesn’t need to act all weird and wacky. I know she doesn’t have many ideas (always asking what to film, what to talk about etc) but surely it can’t be that hard after all this time? What are your peers doing? Rinse and repeat. I don’t think expectations for her are very high. People just want to see/hear her.