OH FOR FUCKS SAKE. You might not agree with it but it is an essential part of your fucking incredibly easy job. Just do it without moaning and trying to justify it and make it oh so complicated. It isn't difficult. You didn't buy it but you are talking about it therefore it is an #AD.She’s using the film critic analogy again
I still reckon she’s a pescetarian at best :deepresearch:.isn’t she a vegetarian too?
Not with all that parmesanI still reckon she’s a pescetarian at best :deepresearch:.
And the magazine landscape has changed beyond recognition in the last 15 years or so. Has it occurred to these influencers (who keep banging on about how much strict influencer guidelines are than for magazines) that maybe the murky relationship between editorial and advertising is what contributed to the demise of so many lifestyle magazines?We know though thet a magazine is paid for , products are paid for and there is a level of disconnection between us readers and paid journalists.
Influencers pretend to be friends and come to us with ‘this fab thing ive found’ expecting us to believe them because they’re in our lives all the time.
Comparing magazines and newspapers with Instagram just isn’t apples and apples.
Course not. Wasn't suggesting they were comparable, just offering where the attitude might come from
Ah, got ya. I do think she sees herself on a level above influencersI know you were. But I think sali thinks they are comparable. They’re just not.
Exactly. Why she keeps persisting with the spurious film critic analogy is bizarre. She keeps saying it but it doesn't make it so.The film critic analogy is BS.
When was the last time Sali Hughes wrote ‘l have been given this product and it’s shit’
whereas film critics will routinely give bad reviews. With film critics there is no pretence that they are just giving their opinion, that they are just thinking out loud - their job is to clearly to review films - some will be 1 star and some 5 star films.
PLUS she is paid as a consultant for brands so she isn’t necessarily directly paid to post on her digital billboard (Instagram) BUT she is paid to consult. How much of her income is from beauty brands?
This. I did work experience on a magazine in the beauty team, and essentially it was the easiest job in the world. You get sent a load of press releases and free products, and then in matey language (the instruction I was given was 'write as if you're chatting to your mates'), you write how life changing product X was, based on rehashing the press release. You didn't do more than dip your finger in this crap or give it a sniff, and that was it. There is no way it could be called journalism. It's like comparing someone who works in Mcdonalds, where there are detailed instructions on doing everything the McWay, with a chef whose job is to create the recipes from scratch.I used to be a frequent magazine buyer and remember the disenfranchised feeling that there was an awful lot of ad-get in the editorial pages.
I can't tell whether she's being disingenuous or is just - to use one of her favourite terms - thick?? Also, she says she won't waste word count on products she doesn't like but she sure wastes it on unnecessary adverbs. If things can't be universally bad because beauty is subjective, then they can't be universally good eitherExactly. Why she keeps persisting with the spurious film critic analogy is bizarre. She keeps saying it but it doesn't make it so.
She is not objective. She likes to keep brands sweet. The worst she will ever say is something like 'it wasn't for me but you might like it'. Why might that be?
Thick gets my vote.I can't tell whether she's being disingenuous or is just - to use one of her favourite terms - thick??
I know. It galls me that for months we have been pointing out the ASA rules and have been labelled trolls and bullies for doing so. And she has petulantly been blaming here for having to follow rules (admittedly in a half arsed and wrong fashion). Now she will take credit for 'well I've been transparent all along. Overly actually'.Nailed it, @Jelly Bean. She absolutely wouldn’t bother otherwise.
I agree with you, but I also see BBB point.I was re reading the Twitter convo she had with British Beauty Blogger (who I know nothing about) and BBB was saying how it is all so difficult declaring things as it doesn't take into account various degrees of it all. But surely advertising is advertising? To influencers they might see it as highly nuanced and tricky but to Josephine Public all we want to know is are they being rewarded in any way AT ALL for the mention? Not just monetary? Even the fact they were given the product free is a reward #presssample #gifted therefore #AD as they then chose to talk about it.
And the fact SH keeps blaming here as the fact she has to be so transparent (in her eyes) just about says it all really. She wouldn't bother otherwise.
Very true. But these influencers aren't doing it for the rewards, lipstick taser! They are doing it out of the goodness of their hearts, because they are your friend and they just want you to have the benefit of their vast knowledge. #honestIf influencer A got paid 10k for a mention of a new mascara and you just got a free mascara. You both need to put the same thing but the reward is quite different
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