Given how much she's posting with the baby this early on, I'd say she's definitely morphing into an Instamum right before our eyes. I naively thought she would keep the baby far more private and maybe just share one or two pics but she's gone all in on the oversharing. My prediction is that she's going to position herself as the #1 mummy and baby globe trotting travellers. She's done all the house renovations, although I think they'll have a holiday cottage in Norfolk within the year, so I think she'll try a present herself as an expert on travelling with a baby and the narrative will be how you can still enjoy all your far flung 12 times a year luxury holidays with a baby in tow. And no matter how horrendous a trip is, it will be presented as easy breezy no effort. So many opportunities to grab the freebies to family friendly luxury resorts. I would say Neilson are looking for a new Instamum to replace Meldrum but I think Neilson would be a bit low rent for the Sterlings!! I don't think Mr & Mrs Smith are in the family friendly market so she might have to go head to head with DMBL40 to get a Destinology freebie.