I’d quite like to think she’s rage-baiting but I genuinely think she’s oblivious and she really thinks that she’s posting aesthetic content rather than stuff that looks like the slow unravelling of her sanity. I’ve always had the impression that Ruby and Martha have perhaps been praised a little too much for any endeavour and they genuinely think that what they’re putting out there is good has artistic (or academic) merit. There’s just no self-awareness there in either Ruby’s or the Pumpkin Productivity content and I just think that they really believe that they’re so good already they don’t have to out any effort in.
Yeah, this is where I land on it.
Her persona and her content is calculated as far as she thinks it'll make her appear highly intelligent, productive and worthy of envy. But she's just too lazy and incompetent to pull off the act, so there's constant editing flubs, malapropisms, general mistakes and bizarre moments of strange behaviour like her regular backyard insanity.
She desperately wants to be seen as the world's smartest child genius, but her main point of reference for that is HARRMOYONEEE GRAYJNAAA. She desperately want to be seen as being NWOT LOIKE OTHA GARRLLS, but her benchmark for that is just cottagecore content and The Secret Garden.
She knows how to copy things, but not how to do it well. She knows how to lie, but doesn't know how to maintain a convincing lie. So we get her desperately trying to sound naturally like Hermione with her ludicrously mangled Emma Watson accent while she grimaces and twirls through her bombsite of a yard, sloppily imitating whatever poem she heard in a lecture, all in a vlog full of fakery, lies and technical ineptitude.
I don't believe she's intentionally making unhinged, crappy content to get a reaction, she just has no talent or awareness for what good, aesthetically-pleasing content is or how to make it. So she just does a really bad job of imitating other things she's seen and it comes off as completely forced and alien.
She's been rehashing the same handful of bad videos with zero improvement in quality, but gets so much praise from mummy and her fans regardless of how inept and stilted her content is that she can just choose to believe that she's doing a great job and anyone who says otherwise is just a bully.