One thing that I have noticed about Ruby is the more I watch her videos.. she just seems more and more.. fictional.
Ruby doesn't even make her videos for anybody except herself, in my opinion. All she does is more and more of the same exact videos saying 'you need to do lists, it's good to have a walk, here's all my stationary I showed you 10 times before!'.
For crying out loud, in her new video, I can't believe she even had to say 'it's important to do things OTHER THAN ACADEMICS'... EVERY single time it just feels like her ideal audience is....well, herself. She is probably one of the only people who sits at home doing nothing but studying, yoga and walks - this is presuming she isn't putting on a persona.
Of course, a lot of people will like the same 'aesthetic' she does (i.e, victorian times, vintage things, etc) and of course she has made videos on how to reduce social media time but... I feel as though Ruby has lots of things she could be creating:
FAQs about university
How to handle the transition from A-Level difficulty to University (she has sort of included this in a video before, but I think it would be great to make another fully focused video on it! It would be very popular to make at this time of the year.)
If she was honest about the books she actually read and not just skimmed through or read summaries of, she could even make videos about books that simply just didn't interest her / a video on how to get through books which seem like a bore at first.