It appears that in between promoting her acting career in The Descendants, the Whora is still menacing Europe / European festivals with her new music. Which seems like an excuse to basically wear next to nothing, because now that her new song has quite spectacularly failed to ignite any summer charts, there's nothing for it but to get her arse out, as usual.
I live on mainland Europe, came here from the UK, and can confidently say that in France, at least, Rita's music doesn't bother the mainstream commercial radio stations she's trying to pitch it to. Her best chart position here was in the mid 40s, back in 2018 or so. She's never played on the stations you'd expect to hear her, but they adore Dua Lipa, interestingly - she never seems to be off air every few hours!
Rita just doesn't want to accept that she's only ever been a session singer - her career started and ended with Hot Right Now, which was DJ Fresh's track anyway, and the only reason she's still relevant is because she's willing to do and/or show anything and everything (and do anyone) for another bite of fame.