Peloton share prices rebounded a bit initially, but now they've fallen to a new low. I'm glad a Ryan Reynolds ad didn't reverse it - maybe we'll hear his voice less?
Their problems are far deeper than a product not used in a complementary way on a TV show. I didn't realise they had quite so many showrooms across the UK (28), even with retail rental units cheaper I wonder how long they'll have a presence on just so many high streets?
I think the showrooms are definitely going to close down (I didn't realise they had that many either!)
Whoever has invested in them and given them their ridiculous sales targets haven't realised that they're a niche product, they can't envisage a peloton product in every home as they are a high price tag product - before you even factor in the monthly subscription
Considering they've been going for 10 years in January I don't think they're going anywhere, they may focus more on expansion in other countries and pull back on marketing slightly here? Or push the app only subscription in markets they've already maximised on, as £13 a month is more palatable, and then people who enjoy the app would naturally migrate over to purchasing the hardware (like me!)
On another note, I just got my little "the cooldown" year in review video and it's so cute!
Also if you go on the pelobuddy website they have an article discussing how peloton showroom sales people commission rates have been reduced - sales people could make 10k a month!!