Surely they can’t be earning that much money?
They started off as professional ballroom dancers which is hardly a career you go into if you want to make the big bucks. Then Strictly came calling, but we know that the professionals on there aren’t particularly well paid. They obviously would have earned some side income from calendars, theatre tours and whatever but would have been competing with all of the other professionals for a small slice of the Strictly fan base (most people watch the series each year, but can’t be bothered with all of the side-hustles and shenanigans of the pros when the show isn’t airing).
There was the reality TV era where she did the jungle and he did Big Brother (twice!) and Dancing on Ice. Channel 5 infamously paid Bruce Jones £15,000 to do CBB so they were hardly throwing money around left, right and centre – James almost certainly earned much more than that but he is neither a massive star nor a person that people would tune in to watch only because of his presence.
They also live in Kent, which would have a higher cost of living than if they lived in Middlesbrough or somewhere.
I am sure they have done relatively well for themselves but I don’t think they are “rich” by any means – this isn’t a criticism of them in any way, but I think that many people feel that if somebody’s on TV a lot, it automatically means that they are rolling in it but that is seldom the case.