If Ellie is going to back to Bear for publicity, then I would say she is very naive and does not understand how to create a lasting and successful brand. Not all publicity is good publicity when you are trying to build a brand that charges £50 plus for each piece. Nor when you are trying to build business links with distributors like ASOS. He is a proud druggie who is awaiting his trial for assault on an ex girlfriend. She is cheapening her brand and associating it with drugs & crime.
besides this, if creating popular clothing was so easy and lucrative with a following and public profile like bear’s, then why doesn’t he have a successful clothing company and brand for himself? Everything he does fails, despite his following.