She keeps giving herself away. Keeping the same phone for 3-4 years is perfectly normal. You are not some sort of saint for not constantly upgrading your phone and if you feel the need to point it out…
It’s the influencer pyramid scheme at work isn’t it? She was in the influencer hype cycle when she was on an average salary - as a consumer. This developed into a shopping addiction. Rather than opt out she just… found a way to move further up the pyramid scheme. Now she gets sent free stuff and earns huge amounts of money for doing very little. Encouraging others to buy stuff via her links and envy her life, to increase her own wealth. Suddenly there’s nothing wrong with being an influencer because she’s one of the ‘good’ ones.
It’s impossible to square away and she knows that, hence why she’s constantly so defensive.
This is so insightful, I totally agree.
It's funny because years ago I used to read her posts years ago and think "Great, good for her, she says the odd thing that's useful and it's satisfying to watch the debt decrease." Now I'm just baffled by her. I remember being caught up in a spend, spend, spend mentality when I was younger - every night out needed a new outfit, every season needed a new coat, I'd upgrade my phone whenever offered, all that crap. But I didn't have kids then! She still comes across as very immature in a lot of these posts.
What I can't work out is why her thought patterns don't appear to have changed at all since having kids. Your priorities usually change completely, because it is just so expensive to work and have babies. Why is she posting about having an older phone or a secondhand high chair as revelations when she's on baby number three. I mean, it's just the norm, isn't it? I have friends whose income is three times the combined income of me and my partner put together, and they still share round bags of kids clothes with me, or offer a lend of a highchair, or happily take a bag of my kids' clothes for themselves.
I don't think she's ever got to the root of where this is all coming from, at the end of the day. She was getting out of debt in a sensible way (even though it did seem like she had the kind of income even then that meant if she just stopped spending on needless crap she'd solve the problem easily) Then the book deal came and solved all the problems and she's back to spend spend spend, and not really addressing why. Why does she spend all day looking at things she wants to buy, or buying expensive things and justifying them afterwards like a sulky teenager? What is she trying to distract herself from? She does seem unhappy, even if it's coming out as complaining which is irritating!
Anyway, I have no idea why I've just spent so long thinking about this, lol. I think it's because I used to find her posts interesting and it's a shame what her account has become really.
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She ends up in debt and poor money situations because she doesn’t address the root of the problem- her addiction. She is just lucky that right now other people are funding her lifestyle. She isn’t working an ordinary job, she is monopolising vulnerable people in order to benefit her. People who she once was, trying to find way to solve money problems.
The trouble is she encourages spending still but doesn’t see this. People don’t need to sign up to hello fresh, or gousto they need to just cook homemade meals. They don’t need to use snoop to see where they spend, they just need to sit down with a pen and paper. She is encouraging people to spend needless money as she gains from it and until she addresses that she is part of the problem.
There have been no frugal tips this year. Frugal does not mean saving £10,000 in a year, or putting away £1000 a month. No normal salary can do this. Buying expensive items second hand so they hold their value for resale- no just buy cheap and cheerful fit for purpose. Why expensive brands?
She is a snob that has got addicted and drawn into the instagrammer lifestyle. She has struggled with contracts and disappointment during this maternity leave apparently. This should be an insight into what happens when Instagram becomes dead. How will she fund her lifestyle then?
Oh man, forget my comment, just read this one. SPOT ON! The insidiousness of the encouraging others to spend is just absolutely gross.
unless someone's arse licking her she has a meltdown over the slightest criticism - definitely gone full on insta wanker! 
she’s not a financial advisor and she doesn’t actually know anything (that she shares?) about how to grow money, just much like her peers how to spend your money optimally, or spend in a way that means you can resell to spend again in the future.